How 360 Degree Data Integration Enables the Customer-centric Business

Adopting a customer-centric stance for your business is only possible when you have access to the tools required to get a holistic view of your customers. Unfortunately, most customer data today is fragmented and siloed in databases, operational data marts, and legacy systems, which needs to be pieced together for a unified customer view. Enter 360-degree data integration. It allows you to use complete, trusted data for accurate forecasting, reporting, and compliance, and develop data-driven strategies to rapidly react to changing market dynamics. With a 360-degree customer view, you will get a better understanding of where your business stands with its customers and how you can improve retention rates. In this live webinar, we’ll cover: • An end-to-end use case showing how an insurance provider can deploy 360-degree data integration to create a customer-centric business • How a holistic view of customer data can improve customer retention and loyalty • How 360-degree data integration helps you identify quality leads and improve sales efficiency • How Astera Centerprise automates collecting and consolidating business data without the need for dedicated technical resources Reserve your spot today to watch our solution experts demonstrate how you can automate 360-degree customer data integration and formulate a comprehensive business framework for lasting ROI.