Lessons from Marketing: How to increase your learner engagement

Presented by

Paula Chenea and Katie Johnson, Senior Customer Success Managers at OpenSesame

About this talk

As learning professionals, we know that building a learning and development program does not end as soon as course content and learning materials are simply purchased and delivered. One of the biggest challenges can be the marketing and promoting a learning program to engage learners and increase consumption of content and gain the benefits of your L&D program. Timely communications along with content variety, relevance and accessibility have all been proven techniques to increase initial participation in your training program. But we too often see learner engagement surge during the launch of a company’s training program, only to taper off in later months. Join OpenSesame for a webinar on why you need and how to plan a full year of internal marketing communications to not just GET your learners engaged, but KEEP them engaged.

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