MobiLytix(TM) Loyalty and Rewards (MLR) Platform: Engagement Marketing for CPG

Presented by

Sreehari J., Head, Partnerships, Comviva

About this talk

MLR is an end-to-end engagement marketing solution for FMCG brands, which is designed to create reward-based promotional campaigns and loyalty programs. The platform enables FMCG brands to engage and re-engage their retail customers, get a higher ROI on their marketing spends and also get to know the customer’s behaviour. This webinar covers: Introduction to Engagement Marketing • Pertinent real-world examples • Key differentiators from “competition” • A case study from a global beverage brand • A potential future roadmap • Q&A

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