MobiLytix(™) Real-Time Marketing: Delivering Incremental Revenue

Presented by

Greg Armstrong, Chief Marketing and Strategy Officer, Consumer Value Solutions, Comviva

About this talk

With thousands of data points and interactions across multiple touchpoints, it’s challenging to respond to individual customer needs and to do so at the right time. MobiLytix™ Real Time Marketing integrates data across multiple sources, builds intelligence from the data to build a rich customer profile and acts on real-time events to serve compelling propositions to customers when they need it, in milliseconds, before it’s too late. It then orchestrates the engagement with the customer to ensure a superior consumer experience that drives customer lifetime value. The session covers: • An introduction to the platform • Journey so far for the offering • Key differentiators from competition • Key lessons from successful client engagements • A potential future roadmap • Q&A
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