How to Increase Direct Engagement Through FastReg & FastPass

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Presented by

Morgan King, CSM at BrightTALK/TechTarget

About this talk

In an era where every customer and prospective buyer is inundated with content and promotions, FastReg guarantees you’ll remove obstacles to converting prospects to engaged leads for your webinar content. Using real-time data lookups and smart URL tokens, marketers hosting their webinars on BrightTALK are now able to streamline the essential—but often lengthy and inefficient—registration process to make it significantly easier and faster. Customers leveraging FastReg are seeing a massive increase in conversions from their outbound marketing promotions: - An increase of 300% in their registrations using FastReg vs their usual promotions - A form completion rate range across promotions of 12-43% (the industry average is between 2-11%) - A decrease in emails sent to achieve registrations of up to 10x
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