Name: Using UTM Tracking Links to Promote your Content Directly to your own Audience
Start: 2023-10-12T00:58:00Z
End: 2023-10-12T00:58:05.000Z
Location: BrightTALK

Learn to inspire and acquire your ideal audience using BrightTALK’s content and demand marketing platform.

In this short walkthrough learn how to apply branding and update the details of your BrightTALK channel

How to Brand your Channel

Demonstrating the best practices for running a live event on BrightTALK with Talks.

Presenter 101: How to Run a Live Event using BrightTALK Talks Feature

Watch this short explainer for why and how you should use attachments to further engage with your target audience.

How to Add Attachments to your Webinars

Watch this video to learn why promoting to not only to the BT network, but also to your own audience via direct promotion is key to channel success.

Why Direct Promotion is Key to your BrightTALK Channel Success

In this video, you'll learn how to upload presenter slides to an upcoming live event before launch. 

To note: you can enter the presenter screen at any time to upload slides in PPT format with max size of 100MB.

How to Upload Webinar Slides in the Presenter Screen

In this video, learn how to customize the transactions emails (think subscriber confirmation, registration confirmation, 24 hour event reminder) to match your branding via the BrightTALK Channel Email Editor or utilizing the BrightTALK Template.

How To Customize & Rebrand your BrightTALK Transactional Emails

During this session you will learn what polls are,  as well as how to add them to your live webinars.

Please note that polls can only be added to live webinars hosted on the BrightTALK platform. You are unable to add polls to replays or on-demand webinars.

For any further questions, please contact your customer success manager.

How to Add Polls to your Live Webinar

How to schedule live webinars, replays, and videos in your BrightTALK channel.

Setting up Content in your BrightTALK Channel

At the core of every successful campaign is a well-run BrightTALK Channel. Follow along with BrightTALK CSM, Winifred Kennedy, as she dives into the day-to-day use of the channel. Throughout this video, you will learn how to: 

- Update channel branding
- Add/remove channel managers
- Upload an on-demand webinar
- View content and channel analytics
- Manage content within campaigns
- Set up a BrightTALK connector with your MAP/CRM

BrightTALK Channel Demo & Walkthrough

A short demonstration on how to schedule a replay of either a on-demand video or of a an already-aired talk.

After watching this video, you will know
-What scheduling a replay, or a "Mock-live" event means
-The benefits of scheduling replays
-how to schedule a replay

How to Schedule a Replay

Poorly organized webinar slides can compromise the effectiveness of your presentation, distract from your message and overwhelm your viewers. So, when presenting a complicated, dense, or downright dry topic, how can you ensure your presentation design will successfully engage your audience?  
  
In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through best practices for organizing your content to create more strategic presentations. Starting with a short critique on what not to do, we’ll then dive into a checklist of things to watch for to ensure you don’t fall into any bad design traps. By the end of this session, you will be able to gather, organize and refine your information to more effectively tell your story.

Build a Better Webinar: Presentation Design

According to a Forrester survey, 85% of marketers using intent data see results. However, as their demand engine grows, so can the potential challenges evolve and change. Whether it's struggling to reach the right audience, delivering content that resonates, or boosting brand visibility, these roadblocks can hinder ROI and slow growth if not addressed. With 2025 approaching, now is the time to tackle these challenges and fine-tune your demand generation strategy for the new year. 

Join Kristin Prosowski, VP of Products (TechTarget), as she reveals the key aspects of demand generation strategy that shouldn't be overlooked, whether you’re building for 2025 or beyond.  Get the tools you need to solve the day-to-day marketing challenges you are seeing now and head into the new year with a foundational GTM strategy that combines TechTarget’s content, intent, and audience offerings to drive real demand.

Assembling Your Demand Gen Toolbox for 2025

Quick: you only have seconds to capture a buyer’s attention. What story do you tell? That’s the challenge facing marketers today. In a noisy marketplace, how can you create content that makes your brand stand out in less time than it takes to microwave a burrito? 

Join BrightTALK's production experts as they take you behind the scenes with The Studio, the webinar series pulling back the curtain on B2B production in the marketing world. In this episode, we’re sharing best practices for using video and animation to maximize your social media strategy. From managing the classic “thought leadership” vs. “sales-y” tightrope to developing modular content that can go the distance, our experts will share plenty of tips and tricks to help you stop the scroll.

Video that Clicks: Creating Content for B2B Social Media

Webinars have become an essential tool for B2B marketers to engage buyers and share valuable information. But when it comes to generating registrations, maximizing participation, and delivering an overall seamless experience, how do you make sure your webinars are truly user friendly?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how to remove friction from your webinars so your audience can focus on connecting with your business. From simplifying the registration process to maintaining consistent branding throughout, you’ll come away with a framework for the ideal webinar user journey.

Build a Better Webinar: Optimizing Audience Experience

If you’re a content marketer, you can probably relate to that feeling of being on a hamster wheel – focused and working hard but knowing the pace is unsustainable – and needing to find an off ramp. You’re under pressure to keep your content fresh, generate content in different formats, personalize content for target buying teams, or just generate more and more assets. Or maybe you’re challenged to come up with new ideas and topics that will resonate with your audience. You (rather quickly) surmise that you don’t like being a hamster.

With all the hype around artificial intelligence, you’re probably wondering if generative AI (GenAI) can solve your content creation problems. However, many B2B tech buyers are wary of AI-generated content and, in response, are leaning into expert-authored content. So, if AI isn’t the panacea (and you don’t want to be a hamster), how do you get a sustainable stream of the right content to engage your target audience and move them swiftly to a decision to purchase your solution?

In this episode of our B2B Content Brilliance series, Lauren Whitehouse (Enterprise Strategy Group) and Susan Smith (TechTarget) talk about “classic” content – its characteristics, why you need it and how to create it for each stage of the buyer’s journey. They’ll look at the role of subject matter experts in creating this type of content and how it can make your content engine more efficient.

Classic is Cool: Lessons in Content Marketing

A great presenter can elevate a brand faster than almost anything else, but identifying the right speakers can be difficult for even the most experienced program planners. Plus, once you've identified your perfect presenter, how do you even get them on board?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into all things speaker recruitment. From identifying and cultivating both internal and external presenters to templates for making and tracking your requests, we’ll cover everything you need to build and maintain a bench of expert talent.

Build a Better Webinar: Recruiting Speakers

The webinar. It’s the bread and butter of any marketing campaign that educates prospects effectively and moves them down the sales funnel. But in a world where B2B professionals consume and participate in video experiences daily, “talking heads” won’t make your content stand out. How can marketers create webinars that grab—and keep—the attention of the people they need to engage?  

Join BrightTALK's production experts as they take you behind the scenes with The Studio, the webinar series pulling back the curtain on B2B production in the marketing world. In this episode, we’ll talk about strategies big and small that marketers can use to differentiate their webinar content. From speaker coaching and up-leveling production quality to smarter storytelling and distribution tactics, our experts will share plenty of tips to help you create webinars worth watching.

How Can I Make My Webinars...Not Boring?

In this edition of B2B Content Brilliance, TechTarget CMO John Steinert is joined by Chief Creative Officer Victoria Azarian (Cannes Lions, Effie, One Show). One look at her work and you’ll understand why it’s accelerated millions of dollars (and likely billions) in value for clients and for their customers.  

Our latest strategic session in this series examines the importance (and challenges) of using graphic design to help successfully communicate promises of value. The goal is to aid marketing and business leaders like you in identifying substantive design gaps and the impediments standing between where you are and where you want to be. We look to help you better recognize these, consider them, and articulate them to other leaders towards successful implementation of business-critical improvements.

Good Design is Good for Business

Watch this video to learn why utilizing the embedded feature in your BrightTALK Channel is a key to success.

How to use the BrightTALK Embed functionality

In this video, you'll learn how to add partner & competitor exclusions to your BrightTALK lead campaign. This will prevent any competitors or partners from counting towards your paid lead guarantee.

How to Add Partner and Competitor Exclusions to your BrightTALK Lead Campaign

In an era where every customer and prospective buyer is inundated with content and promotions, FastReg guarantees you’ll remove obstacles to converting prospects to engaged leads for your webinar content. Using real-time data lookups and smart URL tokens, marketers hosting their webinars on BrightTALK are now able to streamline the essential—but often lengthy and inefficient—registration process to make it significantly easier and faster.

Customers leveraging FastReg are seeing a massive increase in conversions from their outbound marketing promotions:
- An increase of 300% in their registrations using FastReg vs their usual promotions
- A form completion rate range across promotions of 12-43% (the industry average is between 2-11%)
- A decrease in emails sent to achieve registrations of up to 10x

How to Increase Direct Engagement Through FastReg & FastPass

Learn what a Series is, why you'd want to use this feature, and best practices for a successful Series.

The Value of BrightTALK Series: Best Practices for Success

BrightTALK Features to Enable for your Most Success Channel

Customizing the UTM parameters of your event's URL is a great way to track the performance of your promotional campaigns!

Using UTM Tracking Links to Promote your Content Directly to your own Audience

Presented by

About this talk

BrightTALK Learning Center