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Reclaiming Event ROI: Take control of event lead data

Join Integrate for an exclusive webinar to learn how forward-thinking B2B marketers are harnessing the power of face-to-face events, and turning them into a key revenue channel.

Physical events account for approximately 18% of total marketing budget spend, making them the biggest single area of investment for B2B marketers. Yet we’re often still unable to quantify success. Why?

Despite advances in marketing technology, when it comes to exhibiting, we’re still left using old-school lead capture methods like paper forms, badge scanners and business cards. The result? Poor quality leads, slow follow-up and missed sales opportunities.

Join this webinar to learn about:
•why the exhibition industry is holding back B2B marketers from maximizing ROI
•how modern marketers can evolve their approach to exhibiting by taking a unified view of event lead management
•a closer look at real world examples of event lead management success
Recorded Sep 18 2019 28 mins
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Presented by
Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, Integrate
Presentation preview: Reclaiming Event ROI: Take control of event lead data

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    Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, Integrate
    Join Integrate for an exclusive webinar to learn how forward-thinking B2B marketers are harnessing the power of face-to-face events, and turning them into a key revenue channel.

    Physical events account for approximately 18% of total marketing budget spend, making them the biggest single area of investment for B2B marketers. Yet we’re often still unable to quantify success. Why?

    Despite advances in marketing technology, when it comes to exhibiting, we’re still left using old-school lead capture methods like paper forms, badge scanners and business cards. The result? Poor quality leads, slow follow-up and missed sales opportunities.

    Join this webinar to learn about:
    •why the exhibition industry is holding back B2B marketers from maximizing ROI
    •how modern marketers can evolve their approach to exhibiting by taking a unified view of event lead management
    •a closer look at real world examples of event lead management success
We believe all marketers can achieve quantifiable business outcomes.
Integrate empowers marketers to unify their demand marketing channels into a single, powerful SaaS platform that helps them achieve quantifiable business outcomes. Global innovators like Dell, ADP, Microsoft, Adobe and Salesforce rely on our software to bring people, processes, data and technology together so their teams can drive revenue at scale. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Visit integrate.com to learn why marketing leaders choose Integrate.

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  • Title: Reclaiming Event ROI: Take control of event lead data
  • Live at: Sep 18 2019 3:00 pm
  • Presented by: Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, Integrate
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