Scott Vaughan, Kerry Cunningham (Sr. Research Dir.) & Mike Riding (Dir. Digital Marketing)
We’re at an inflection point in B2B marketing. The first-generation approach to “Modern Marketing”––powered by digital lead gen, inbound, content-driven and database marketing––is running out of steam as executive and customer expectations rise.
B2B teams are turning to Marketing Orchestration to fuel today’s more-complex revenue generation requirements. This evolved approach offers CMOs, MOPs and digital demand leaders a unique opportunity to orchestrate data, systems, programs and experiences, while adding new levels of intelligence and activation.
In this 45-minute webinar hosted by Integrate and featuring Kerry Cunningham Sr., Research Director at Sirius Decisions and Mike Riding, Director, Digital Marketing at Workfront, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to:
-Advance from first-generation marketing automation to orchestration
Intelligently engage buying committees at target accounts and create buyer’s journeys
-Streamline and integrate your demand effort with your existing systems, data and processes
-Increase data quality to fuel programs, performance and sales and marketing productivity
-Deliver business outcomes via pipeline and revenue generation
Rod Fuentes, VP of Product, Integrate Advertising and Co-Founder of ListenLoop and Neil Glass, GM & VP of Integrate Advertisi
Future-focused B2B marketers aren’t solely relying on traditional lead gen methods to fill pipeline and generate revenue – they’re implementing ABM strategies to create long-term success. Join us to hear from Rod Fuentes, VP of Product, Integrate Advertising and Co-Founder of ListenLoop and Neil Glass, GM & VP of Integrate Advertising to learn how you can view and measure results from your account-based digital advertising strategies and increase ROI.
Join this webinar to learn about:
-Data-Backed Story Telling Methods
-Leading and Lagging Indicators of Success
-ABM strategy success timeline – strategies for the long play
Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, Integrate
Join Integrate for an exclusive webinar to learn how forward-thinking B2B marketers are harnessing the power of face-to-face events, and turning them into a key revenue channel.
Physical events account for approximately 18% of total marketing budget spend, making them the biggest single area of investment for B2B marketers. Yet we’re often still unable to quantify success. Why?
Despite advances in marketing technology, when it comes to exhibiting, we’re still left using old-school lead capture methods like paper forms, badge scanners and business cards. The result? Poor quality leads, slow follow-up and missed sales opportunities.
Join this webinar to learn about:
•why the exhibition industry is holding back B2B marketers from maximizing ROI
•how modern marketers can evolve their approach to exhibiting by taking a unified view of event lead management
•a closer look at real world examples of event lead management success
We believe all marketers can achieve quantifiable business outcomes.
Integrate empowers marketers to unify their demand marketing channels into a single, powerful SaaS platform that helps them achieve quantifiable business outcomes. Global innovators like Dell, ADP, Microsoft, Adobe and Salesforce rely on our software to bring people, processes, data and technology together so their teams can drive revenue at scale. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Visit integrate.com to learn why marketing leaders choose Integrate.