How To Turn Events Into A Measurable, Pipeline-Generating Machine

Presented by

Chris Wickson, GM of Events, Integrate

About this talk

The world of B2B face-to-face events has been hit harder than most by the Covid-19 pandemic. Uncertainty remains around when and how events will return, and the longer-lasting impact. One thing few people can argue against is that B2B events will be back. They will always play a key, strategic role in any B2B Marketing and Sales strategy. With that in mind and to coincide with the release of our new Guide entitled “How To Turn Events Into A Measurable, Pipeline-Generating Machine”, join on GM of Events at Integrate, Chris Wickson for this webinar. Chris will be sharing insights, tactics and takeaways from the Guide that will help B2B Event Marketers prepare for the return of physical events: -How to prepare a business strategy for your events -Building the right events mix to hit your objectives -Converting attendees into event qualified leads, pipeline and revenue -Measuring and reporting event success

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