Avoid The Pitfalls of Content Syndication

Presented by

John Hansen of Iron Mountain, Kelli DeCosta of BitSight, Stephanie Aswod of Tricentis

About this talk

From identifying the right audience, ensuring quality lead data, to using intent signals to prioritize follow up and maximize results, the road to content syndication success is littered with obstacles and potential pitfalls. Successful content syndication campaigns require robust planning and meticulous execution. When strategically executed, they deliver contacts at your ideal customer profile organizations not yet exposed to your brand, attracting high-quality buyers, open to your message. Join us to learn how leading marketers avoid common pitfalls across planning, managing, delivering and measuring content syndication campaigns. We will cover how to avoid common mistakes so you can: -Identify the right audience from the beginning -Select the right content for syndication -Go beyond email nurture -Deliver campaigns that convert to revenue
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