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Avoid The Pitfalls of Content Syndication

From identifying the right audience, ensuring quality lead data, to using intent signals to prioritize follow up and maximize results, the road to content syndication success is littered with obstacles and potential pitfalls.

Successful content syndication campaigns require robust planning and meticulous execution. When strategically executed, they deliver contacts at your ideal customer profile organizations not yet exposed to your brand, attracting high-quality buyers, open to your message.

Join us to learn how leading marketers avoid common pitfalls across planning, managing, delivering and measuring content syndication campaigns.

We will cover how to avoid common mistakes so you can:

-Identify the right audience from the beginning
-Select the right content for syndication
-Go beyond email nurture
-Deliver campaigns that convert to revenue
Recorded Jun 29 2020 44 mins
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Presented by
John Hansen of Iron Mountain, Kelli DeCosta of BitSight, Stephanie Aswod of Tricentis
Presentation preview: Avoid The Pitfalls of Content Syndication

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    Successful content syndication campaigns require robust planning and meticulous execution. When strategically executed, they deliver contacts at your ideal customer profile organizations not yet exposed to your brand, attracting high-quality buyers, open to your message.

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    -Go beyond email nurture
    -Deliver campaigns that convert to revenue
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We believe all marketers can achieve quantifiable business outcomes.
Integrate empowers marketers to unify their demand marketing channels into a single, powerful SaaS platform that helps them achieve quantifiable business outcomes. Global innovators like Dell, ADP, Microsoft, Adobe and Salesforce rely on our software to bring people, processes, data and technology together so their teams can drive revenue at scale. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Visit integrate.com to learn why marketing leaders choose Integrate.

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  • Title: Avoid The Pitfalls of Content Syndication
  • Live at: Jun 29 2020 6:15 pm
  • Presented by: John Hansen of Iron Mountain, Kelli DeCosta of BitSight, Stephanie Aswod of Tricentis
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