The Dawn of Marketing Orchestration

Presented by

Scott Vaughan, Kerry Cunningham (Sr. Research Dir.) & Mike Riding (Dir. Digital Marketing)

About this talk

We’re at an inflection point in B2B marketing. The first-generation approach to “Modern Marketing”––powered by digital lead gen, inbound, content-driven and database marketing––is running out of steam as executive and customer expectations rise. B2B teams are turning to Marketing Orchestration to fuel today’s more-complex revenue generation requirements. This evolved approach offers CMOs, MOPs and digital demand leaders a unique opportunity to orchestrate data, systems, programs and experiences, while adding new levels of intelligence and activation. In this 45-minute webinar hosted by Integrate and featuring Kerry Cunningham Sr., Research Director at Sirius Decisions and Mike Riding, Director, Digital Marketing at Workfront, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to: -Advance from first-generation marketing automation to orchestration Intelligently engage buying committees at target accounts and create buyer’s journeys -Streamline and integrate your demand effort with your existing systems, data and processes -Increase data quality to fuel programs, performance and sales and marketing productivity -Deliver business outcomes via pipeline and revenue generation
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