We’re at an inflection point in B2B marketing. The first-generation approach to “Modern Marketing”––powered by digital lead gen, inbound, content-driven and database marketing––is running out of steam as executive and customer expectations rise.
B2B teams are turning to Marketing Orchestration to fuel today’s more-complex revenue generation requirements. This evolved approach offers CMOs, MOPs and digital demand leaders a unique opportunity to orchestrate data, systems, programs and experiences, while adding new levels of intelligence and activation.
In this 45-minute webinar hosted by Integrate and featuring Kerry Cunningham Sr., Research Director at Sirius Decisions and Mike Riding, Director, Digital Marketing at Workfront, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to:
-Advance from first-generation marketing automation to orchestration
Intelligently engage buying committees at target accounts and create buyer’s journeys
-Streamline and integrate your demand effort with your existing systems, data and processes
-Increase data quality to fuel programs, performance and sales and marketing productivity
-Deliver business outcomes via pipeline and revenue generation