Why Omni-Channel Should be a B2B Marketer’s Top Priority

Presented by

Alisa Groocock, Forrester VP, Principal Analyst

About this talk

The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses. Environmental factors due to the pandemic are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more digital and customer-centric. Join our guest speaker Forrester VP, Principal Analyst, Alisa Groocock, who will discuss: -The urgency of an omni-channel strategy which delivers to buyers a streamlined buying process across their preferred channels and touchpoints. -The key attributes and characteristics of an effective omni-channel strategy -Actions that organizations can take right now to accelerate their digital transformation, and deliver better omni-channel experiences.
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