Sink or Swim | Employer Branding in a Crisis

Presented by

Jonathan Walker | Brand Consultant, Rowan Hughes | Head of Marketing @ Future Talent Group, Johnny Coulter | Co-founder @Troi

About this talk

Every company has an employer brand. It might be intentional or not, and both can be positive or negative. However, during a crisis, especially widespread one your employer brand can take a real hit if you aren't intentional. Everyone is trying to pitch their two cents in whether it's about tracking remote employees or how they are handling onboarding from a distance. In this webinar, we are bringing together branding, recruitment and HR to talk about how to be intentional and make sure that you are making the right communication and most importantly, people calls. Some of the topics we will discuss: • Why HR and Recruitment and Marketing need to come together • What comms considerations you should be making • How to tell positive stories and enable your team to be your evangelists • Study of a few brands that have both done well and poorly in the last few months
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