Winning on Google: How to Get the Most Traffic Through Your Digital Front Door

Presented by

Adam Dorfman

About this talk

Are business websites facing the same woeful fate as PDAs or VCRs? Perhaps not yet, but they’re certainly not the must-visit destinations they used to be. Given the prominence and richness of Google’s search result displays, consumers today are making decisions about your business without ever visiting your website. With this major shift in consumer behavior online, Google has become the new front door to your business. Are you treating it with the importance it deserves? This one-hour session will be packed with helpful tips that you can start applying right away to improve your business’s Google presence. Specifically, we’ll share with you: • Why 93% of consumers never go past Page 1 of the search results • How Google has disrupted your customer journey, and what to do about it • A peek into Google’s ranking algorithm for local search • How some clients are seeing a 500% increase in views to their Google business profiles Register now!

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