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RXM in Action: Winning Customers with Business Listings

RXM in Action: Winning Customers with Business Listings explains the what, why and how of adding value with business listings which help companies get found and chosen. This short presentation includes exclusive content from our Training Manager as well as an interview with our Senior Solution Engineer to breakdown what successful companies do with business listings that other companies don’t. This has been created for those with great business listings experience and those just getting started. Join us to learn actionable insights from those who know the products and practices best. You'll specifically learn:

• How to use business listings to increase visibility, conversion and ultimately revenue
• The journey from Needs to Results of how successful real live companies use listings
• Why Google is so important and how to capitalize on the new digital front door
• The most common sites for business listings companies neglect
Recorded Jun 25 2020 31 mins
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Presented by
Colby Kennedy, Siôn Owen, Avi Putty
Presentation preview: RXM in Action: Winning Customers with Business Listings

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  • Credit Unions Only: Driving New Members And Products With Reputation Management Jul 30 2020 4:00 pm UTC 60 mins
    Vice President of Sales Tom Barnes & Product Marketing Manager Colby Kennedy
    Credit unions provide members with a number of benefits over traditional banks — including lower interest rates on loans, and higher rates of return on investments and accounts. Yet, few are successful at communicating those benefits to potential customers.

    To survive and thrive in this highly competitive market, credit unions must drive new memberships — and the best way to do that in today’s feedback economy is by managing their online reputation. Credit unions that proactively manage all forms of customer feedback increase visibility and engagement, convert prospects to members, and, ultimately, boost revenue.

    Watch this webinar to learn how credit unions can leverage online reputation channels such as Google to get found, get chosen and get better. You’ll learn about:

    • How to boost visibility and engagement on Google
    • The value of acting on customer feedback
    • What you stand to lose by not managing your online reputation
  • How Companies Win Using Google My Business Q&A Feature Jul 29 2020 4:00 pm UTC 45 mins
    Adam Dorfman, Colby Kennedy
    Today’s customers make decisions about engaging with businesses using information they find in Google search results — and they may never make it to your website. This major shift in consumer behavior means Google is your business’ new front door. What’s more, the Q&A feature on your Google My Business (GMB) listing provides a critical first impression, and businesses that use this feature properly can increase SEO and search visibility, and improve overall customer experience.

    During this webinar, Adam Dorfman, Reputation.com’s Director of Product and in-house Google expert, will describe how to optimize your GMB Q&A for maximum impact. You’ll learn:

    • Why your GMB Q&A is such an important part of your Google presence
    • How to increase customer engagement and SEO using the Q&A feature
    • How Reputation.com’s new Feedback button can help you generate more customer feedback
  • RXM in Action: Winning Customers with Business Listings Recorded: Jun 30 2020 30 mins
    Colby Kennedy, Siôn Owen, Avi Putty
    RXM in Action: Winning Customers with Business Listings explains the what, why and how of adding value with business listings which help companies get found and chosen. This short presentation includes exclusive content from our Training Manager as well as an interview with our Senior Solution Engineer to breakdown what successful companies do with business listings that other companies don’t. This has been created for those with great business listings experience and those just getting started. Join us to learn actionable insights from those who know the products and practices best. You'll specifically learn:

    • How to use business listings to increase visibility, conversion and ultimately revenue
    • The journey from Needs to Results of how successful real live companies use listings
    • Why Google is so important and how to capitalize on the new digital front door
    • The most common sites for business listings companies neglect
  • RXM in Action: Winning Customers with Business Listings Recorded: Jun 25 2020 31 mins
    Colby Kennedy, Siôn Owen, Avi Putty
    RXM in Action: Winning Customers with Business Listings explains the what, why and how of adding value with business listings which help companies get found and chosen. This short presentation includes exclusive content from our Training Manager as well as an interview with our Senior Solution Engineer to breakdown what successful companies do with business listings that other companies don’t. This has been created for those with great business listings experience and those just getting started. Join us to learn actionable insights from those who know the products and practices best. You'll specifically learn:

    • How to use business listings to increase visibility, conversion and ultimately revenue
    • The journey from Needs to Results of how successful real live companies use listings
    • Why Google is so important and how to capitalize on the new digital front door
    • The most common sites for business listings companies neglect
  • Recapping COVID-19 Changes To Google My Business and How To Capitalize Recorded: Jun 25 2020 34 mins
    Colby Kennedy, Adam Dorfman
    Throughout the COVID-19 pandemic, Google has made numerous changes to the capabilities and rules for using Google My Business (GMB) listings. To capitalize on these changes and stay visible in search with a strong Google presence, businesses must be familiar with those changes and know how to take action. If not, they risk frustrating customers and missing business opportunities that could help them rebound from economic volatility as shelter-in-place orders end.

    During this 30-minute session, Reputation.com Google expert Adam Dorfman will recap Google’s changes and answer questions from attendees. You’ll learn:

    • How new data fields relate to business listings that GMB has added since Covid-19
    • How GMB has shifted focus and priority to healthcare with healthcare-specific features
    • Ways in which GMB is helping businesses communicate with customers and communities
    • A timeline of GMB changes and what caused them
  • Leadership in Retail & Brand Marketing - Pearle Vision & Google Experts Recorded: Jun 23 2020 53 mins
    Doug Zarkin, Adam Dorfman, Colby Kennedy, Michael Tarter
    As restrictions around COVID-19 ease for retail chains, uncertainty remains. Will consumers feel safe coming back in? How will they respond to all the new health and safety measures in place? How can retailers re-engage their consumer targets, improve the customer experiences and generate revenue while still adhering to CDC and health department requirements? This is a critical time for retailers, and your future success depends on getting this right.

    Join Reputation.com and Pearle Vision CMO Doug Zarkin on Tuesday, June 23 @ 1:00 p.m. ET for an in-depth discussion on how leading retailers are navigating their reopenings to ensure success. As a Premier Google Partner, our product experts will also provide insights into Google My Business trends for retailers, along with data from Reputation.com’s RXM platform on the impact of Coronavirus-related customer feedback.

    Join us to learn:
    • What does COVID-19 mean when it comes to building brands and restoring trust
    • What leading retail organizations are doing to manage and leverage online reputation during reopening
    • How to manage and improve Coronavirus-related reviews
    • The impact of Google My Business trends on the retail industry and how to react
    • Prescriptive recommendations to improve star ratings, post-pandemic
  • Rebounding From COVID-19: How To Prepare For and Drive Growth Recorded: Jun 17 2020 49 mins
    Annie Haarmann, Reputation.com and Reed Smith, Jarrard Phillips Cate & Hancock
    Hospitals are facing financial challenges like never before. In April, the median operating margin for hospitals dropped to negative 29% in April. Surgical procedures fell by more than 60% as hospitals and patients delayed non-urgent procedures.

    Concerned about exposure to COVID-19 and facing an uncertain financial future, patients have been slow to return. Experts are worried about the impact of delayed treatment to those with chronic health conditions.

    It’s time to bring patients back.

    Join industry experts for a webinar to learn:
    • What preparation is necessary to ensure your operations are ready for patients to return
    • How to bring back trust and confidence among fearful healthcare consumers
    • How to improve online visibility and raise awareness of revenue-generating services
    • What leading healthcare organizations are doing to scale virtual care for the future
  • Reputation.com's Post-Transform Product Demo Three Recorded: Jun 4 2020 47 mins
    Christina Trapolino
    Join us as our product specialists take you through Reputation.com's updated and cutting-edge platform for RXM. In this live demonstration you'll see how the platform works, why we've created it and what it can do for your organization. At the end there will be a live Q&A where you can ask questions specific to your needs. We look forward to having you there!
  • How Subaru Dealers Can Survive & Thrive with a Reputation Strategy Recorded: Jun 3 2020 34 mins
    Ali Fawaz, Maile Hooser and Amanda Devenport
    Join this Subaru-exclusive webinar to learn the "what, why and how" behind building an effective online presence under any circumstances.

    You'll learn:
    -- Why Google search and Google My Business (not the dealer website) are the new front doors to your dealership

    -- How to manage the customer experience at every touchpoint for a better online reputation

    -- Practical tips for taking action on customer feedback

    -- How to increase online views, on-site visits and service business
  • Reputation.com's Post-Transform Product Demo Two Recorded: Jun 2 2020 46 mins
    Andy Carpenter
    Join us as our product specialists take you through Reputation.com's updated and cutting-edge platform for RXM. In this live demonstration you'll see how the platform works, why we've created it and what it can do for your organization. At the end there will be a live Q&A where you can ask questions specific to your needs. We look forward to having you there!
  • Post-Covid-19: Leveraging Property Management Social Media Recorded: Jun 2 2020 48 mins
    Colby Kennedy, Timi Chu, Jaemi Carkin, Becca Hallisey
    The world is gradually reopening after the Covid-19 pandemic, and we’re looking at our past and current situation to prepare for the future. In this 45-minute virtual town hall, we will discuss how property management companies can best use social media for effective communications, both during and after any crisis. We’ll hear from resident social media expert Timi Chu and industry leader Greystar about how property management firms can leverage social media tactics, strategies to get the word out about reopening plans and how to drive traffic and business post-pandemic.

    This presentation will go beyond Covid-19 to discuss the best practices of social media during any crisis situation. Specifically, attendees will learn:

    • Greystar’s social media story and what they’re doing as the world reopens
    • Lessons learned from the Covid-19 pandemic
    • Social Media best practices for customer communications during and after any crisis
  • Reputation.com's Post-Transform Product Demo One Recorded: May 28 2020 50 mins
    Michael Chang
    Join us as our product specialists take you through Reputation.com's updated and cutting-edge platform for RXM. In this live demonstration you'll see how the platform works, why we've created it and what it can do for your organization. At the end there will be a live Q&A where you can ask questions specific to your needs. We look forward to having you there!
  • Best Practices for Business Continuity: Hit the Ground Running Recorded: May 28 2020 53 mins
    Adam Dofrman, Christopher Eden
    Adam returns for a third Town Hall Webinar to provide insight into the post-COVID-19 landscape and how your preparation now can help your brand when it comes to re-opening.

    We'll be looking at key updates and sharing the learning of these past few weeks about Google and GMB, and discuss how businesses can be ready to bounce back from COVID-19.

    We also have time for a live Q&A with our presenter.
  • COVID-19’s Impact On Google My Business Performance And What’s Changing Recorded: May 7 2020 48 mins
    Colby Kennedy, Adam Dorfman
    Reputation.com customers have expressed concern over the impact of COVID-19 on their Google My Business (GMB) listings. To address this concern, we studied 81,000 listings across several industries and explored how the pandemic has affected key metrics such as GMB views, clicks-to-driving directions, clicks-to-call and click throughs to websites.

    Although COVID-19 has rocked GMB listings for organizations across industries, we’re seeing signs of a gradual turnaround. Our presentation digs deeper into performance data to assess how and why GMB listings were affected differently from one industry to the next.
  • Subaru COVID-19 Town Hall Recorded: May 6 2020 30 mins
    Ali Fawaz, Adam Dorfman, Alex Vazquez
    Join this Town Hall webinar for best practices and an open discussion to support your brand throughout COVID-19 and beyond.
  • Online Best Practices During COVID-19 and Beyond Recorded: Apr 15 2020 57 mins
    Adam Dorfman, Bruce McKay, Christopher Eden
    Bruce and Adam return for their second Town Hall Webinar to continue discussions about how your brand can continue to perform well online during the current situation we find ourselves in.

    Over 45 minutes, we'll focus on Google, your online reputation, social media, and how you can prepare your business to bounce back from the crisis. We also have time for a live Q&A with our presenters.
  • Best Practices for Reputation Management with Google During COVID-19 Recorded: Apr 9 2020 60 mins
    Ed Bondoc, Adam Dorfman, Colby Kennedy
    In the feedback economy reputation management and Google best practices are important to sustain and grow your business. With COVID-19 changing the way we live, these items have only become more critical.

    That’s why we’ve created an open forum town hall and presentation on reputation best practices during the COVID-19 crisis, including updates on changes with Google’s capabilities for businesses. During this 45-min town hall you'll hear recommendations on how to best manage reputation, including how to communicate critical information effectively. You’ll also be able to ask industry experts questions about how to leverage the reputation platform with Google. More specifically you'll learn:

    • Search trends during the COVID-19 outbreak
    • Cross-industry best practices to communicate with your customers
    • Updates on Google’s capabilities including which features it is enabling and pausing
  • COVID-19 Town Hall for Automotive Recorded: Apr 2 2020 52 mins
    Ali Fawaz, Adam Dorfman, Julie Fitzpatrick, Amanda Devenport
    Concerns over the spread and potential impact of COVID-19 (Coronavirus) are straining organizations to respond to increased online communications and social media activity.

    We understand this is a serious public health issue challenging the automotive industry and would like to offer our support in managing reputation & social media through a virtual TownHall.

    This 45-minute session for our automotive clients will include interactive Q&A and provide actionable tips on how you can use your current resources to mitigate these obstacles. Specifically, we’ll share with you:

    • Supportive tactics that can help you manage communications to your customers and local communities
    • Simple demonstrations showing how to take advantage of your existing tools
    • What other organizations are doing
  • Best Practices for Reputation and Social Media Management During COVID-19 Recorded: Apr 1 2020 45 mins
    Bruce McKay, Director of Solution Engineering EMEA & Adam Dorfman, Director of Product Management
    Concerns over the spread and potential impact of COVID-19 (Coronavirus) are straining all organisations and industries to respond to increased online communications and social media activity.

    We understand this is a challenging time and would like to offer our support in managing reputation & social media through a virtual Town Hall.

    This 30-minute session, with time set aside for a short Q&A, will provide actionable tips on how you can use your online resources to mitigate these obstacles. Specifically, we’ll share with you:

    • Supportive tactics that can help you manage communications to your customers and local communities
    • Simple demonstrations showing how to take advantage of Google's new functionality and how you can make use of these during COVID-19 closures
  • Caring For The Caregivers During a Pandemic Recorded: Mar 31 2020 51 mins
    Annie Haarmann, Patric Wiesmann
    About this webinar:

    Across the globe, the medical community is facing unprecedented challenges. They are struggling with equipment shortages and long hours -- all while putting their lives on the line.

    During this time, many healthcare organizations are offering hope and boosting morale for caregivers of all types – from frontline doctors and nurses, to support staff and the community at large.

    Join us for an informative webinar to learn what leading healthcare organizations are doing to provide essential support and resources to the medical professionals on the frontline, despite social distancing measures. We’ll answer:

    - How has the COVID-19 crisis affected the well-being of those on the front lines of the response?
    - How can healthcare providers create a sense of connection and community, even when physical contact is limited?
    - What are healthcare organizations doing to boost morale among staff using online channels?
    - What sentiment and conversation metrics healthcare organizations should organizations be tracking during this crisis?

    Tuesday, March 31
    9:00 a.m. PT/ 12:00 p.m. ET REGISTER NOW

    Presenters:
    Patric Wiesmann, General Manager, Healthcare and Life Sciences, Reputation.com
    Annie Haarmann, Head of Consulting, Healthcare and Life Sciences, Reputation.com
    Sarah Scroggins, Director of Social Media, Advocate Aurora Health
    Kristina Schiller, Marketing Manager, Sheppard Pratt
    Mercedes Hanabergh, Director, Business Development - Office Based Specialties, Envision Physician Services

    Recorded Mar 31, 2020 – 51 mins
    Presented by
    Reputation.com Healthcare & Life Sciences Team
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  • Live at: Jun 25 2020 6:15 pm
  • Presented by: Colby Kennedy, Siôn Owen, Avi Putty
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