RXM in Action: Leveraging Survey Insights to Fuel Visibility

Presented by

Siôn Owen, Colby Kennedy and Michael Chang

About this talk

Customers are a company’s most precious resource. Is there room for improvement in how your company understands them and acts on those insights? Surveys are a direct line to your audience’s voice. If used correctly, they lead to better visibility and higher probability of being chosen. In RXM in Action: Leveraging Survey Insights to Fuel Visibility , we’ll explain the value surveys add to creating exceptional customer experience. This short presentation includes exclusive content from our Training Manager as well as an interview with our Senior Solutions Engineer to breakdown how companies successfully use surveys. Join us to learn actionable insights on leveraging the customer voice to get found, chosen and better. You'll specifically learn: • How to maximize your survey response rate • How to double your impact by using Surveys to generate Reviews (big differentiator for us) • Why using expert templates allow you to focus on action • The importance of multiple survey touchpoints to mine customer information
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