Improving Property Management ROI Through Reputation Partnership

Presented by

Colby Kennedy, Greg Benson, Rebecca Biestman

About this talk

What can a property management firm accomplish by partnering with reputation management and customer experience experts? Greystar Managing Director of U.S. Strategic Marketing Greg Benson says the right partnership can yield more than the obvious benefits of reducing churn, going beyond ORA scores and increasing review volume. In this 30-min conversation, Benson discusses the “invisible” benefits that a relationship with a reputation management company provides. Specifically, we’ll dive into: • How relying on experts has benefited Greystar • What attributes to look for in a partner that fits your firm • How to overcome objections about starting a partnership Speakers: Greg Benson Managing Director of U.S. Strategic Marketing, Greystar As managing director, Greg Benson oversees the Greystar national marketing team, which is responsible for strategy, program development, and standards of excellence for all facets of property marketing, from lead generation, to resident retention, to tracking and analysis. Greg also oversees corporate marketing, which is focused on increasing Greystar brand awareness globally, as well as supporting new business development and company programs. Prior to joining Greystar in 2011, Greg oversaw account services at Merrick Towle Communications, one of the largest advertising agencies serving the real estate industry. Rebecca Biestman CMO, Rebecca Biestman leads’s global marketing organization. Rebecca joins us directly from Dialpad, the only cloud-native business communications SaaS platform. Before Dialpad, she held various marketing leadership positions for RMS, the leading risk modeling software company, servicing the world’s largest insurers and financial institutions. While at RMS, Rebecca also launched the company’s inaugural Social Impact program.

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Reputation is changing the way companies think about customer experience. The Reputation platform turns feedback from reviews, likes, listings, comments and clicks into a competitive advantage. We are the trailblazers in Reputation Experience Management. And over the past decade, we’ve been building the leading platform to enhance customer experience, improve online reputation and connect businesses with the communities that matter. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of brand performance in order to make targeted business improvements. Visit to learn more.