Taking a Human-Centered Approach to Your Digital Front Door During COVID-19

Presented by

Colby Kennedy, Annie Haarmann, Jay Erickson, Stephanie Behling

About this talk

Has your organization done enough to maximize the patient experience at the first point of contact, the digital front door? Telehealth has gone from a “nice-to-have” to an essential service to minimize risk of infection during the COVID-19 pandemic. As healthcare providers rush to get these virtual services in place, there’s still more that organizations need to do to facilitate a better patient experience both remotely and in-person. By prioritizing key digital touchpoints, organizations can build loyalty, gain competitive advantage, and ensure the patient relationship is optimized from the start. Join us for an in-depth discussion with industry experts and healthcare-sector leaders about digital service delivery, and what providers need to do now to meet the evolving needs of their patients. What attendees will learn: • How to improve online visibility and make sure patients have a seamless first impression • How to earn patient trust with digital onboarding • Considerations for equitable and accessible digital service delivery • Best practices for collecting patient feedback to continuously improve • Strategies to optimize patient engagement and make a positive, lasting impact
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