RXM in Action: Supercharging Customer Conversion with Review Booster

Presented by

Colby Kennedy, Sion Owen, Andy Carpenter

About this talk

In today’s feedback economy, customers go where others have had a great experience, but it can be difficult to build up large volumes of positive reviews on Google – until now. In this presentation we discuss how Review Booster allows you to unlock the voice of the happy yet silent majority to increase your review volume. Businesses don’t just need high star ratings, but also quantity to convert potential customers at the start of the customer journey online. We’re joined by our Sr. Solutions Engineer Andy Carpenter to help companies understand how this tool works and demonstrate it’s value. More specifically, we’ll dive into: • Common pitfalls of review requesting • Benefits of review requesting to both customer experience and marketing teams • Where reviews make the most impact • How to scale when deploying review requesting at all locations Speakers Sion Owen Sr. Product Marketing Manager Sion Owen is responsible for translating complex engineering and technology-speak into simple language so customers can take advantage of Reputation.com’s suite of company enhancing solutions. Before joining the team he served in leadership and communication roles at BMW Group, Startup Institute and Pitch Circus. Sion has a BS in Marketing and International Business from Indiana University and an MS in Communications from Northwestern University. Andy Carpenter Sr. Solutions Engineer Andy Carpenter is responsible for helping clients and prospects determine how to best take advantage of the Reputation.com platform to help them get found, chosen and leverage feedback to improve their business. Andy has over 3 years of experience with requesting reviews and is certified as a Subject Matter Expert in Reviews, Social Media and Requesting. He has a BJ and BA in Convergence Journalism and Latin from the University of Missouri.
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Reputation is changing the way companies think about customer experience. The Reputation platform turns feedback from reviews, likes, listings, comments and clicks into a competitive advantage. We are the trailblazers in Reputation Experience Management. And over the past decade, we’ve been building the leading platform to enhance customer experience, improve online reputation and connect businesses with the communities that matter. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of brand performance in order to make targeted business improvements. Visit reputation.com to learn more.