FAST BREAK SERIES The Digital Front Door and the Covid Impact

Presented by

Joe Fuca, CEO at, Alexandra Morehouse, CMO at Banner Health

About this talk

We all saw the increasing importance of Digital Transformation coming - but no one realized the rate at which 2020 would accelerate the need to put your plans to action. Meeting your customers where they are, is now more important than ever. Join me for a conversation with Banner Health CMO Alexandra Morehouse, as we explore how this year has forever changed the way we interact with our customers. Join CEO Joe Fuca for a conversation with Banner Health's CMO, Alexandra Morehouse, as they explore how this year has forever changed the way we interact with our customers. We'll touch on: • Lessons learned from the front lines - Innovative tactics to open your Digital Front Door • Enhancing your skill set - how the roles of marketing and customer experience have merged in order to improve customer facing programs • Tips for fast tracking your digital transformation efforts to boost ROI • Ways you can measure your customer experience improvement Joe Fuca CEO, A thirty-year technology veteran, Joe Fuca is known in Silicon Valley for leading both private and public companies through worldwide growth phases, transformative customer success, and category leadership. Most recently the president of worldwide field operations at SaaS breakout FinancialForce, Joe was responsible for all enterprise-class sales, implementation and customer success groups. He was the first executive brought into DocuSign to build out the infrastructure necessary to grow the company ten-fold to $250 million in four years. Alexandra Morehouse CMO, Banner Health Alexandra Morehouse joined Banner Health as chief marketing officer in 2015. Prior to that, she held marketing leadership roles for Kaiser Permanente, AAA, Charles Schwab and American Express. Morehouse earned a bachelor’s degree at Harvard University and a master’s in business administration from Harvard Business School.

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