3 Ways Social Listening can Transform Your Business

Presented by

Timi Chu, Group Product Manager and Brooke Rohde, Product Marketing Manager

About this talk

91% of people believe that companies should fuel innovation by listening to their customers. Yet, only 32% of marketing and customer experience professionals believe they have access to the information they need to understand customers’ needs.  Learn the top 3 ways Social Listening can help you close this gap, and transform your business - complete with a live demo. Tune in to learn: - How to understand perception of your brand across all social channels - Strategies for using deep analytics to improve your CX, content, and crisis management strategy - Ways to leverage Competitive Analysis to gain the advantage over your competition

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