InfoTechTarget and Informa Tech's Digital Businesses Combine.

Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.

GDPR Cookie Consent-The Catalyst to Better Marketing

Presented by

Bob Mattison

About this talk

What was learned when Stanley Black and Decker achieved GDPR cookie compliance across 300 websites. Few companies are prepared for the complexity of GDPR Cookie Consent Compliance. Even fewer realize that done properly, cookie compliance can lead to faster, easier and more effective marketing campaigns.
The GDPR Institut-all things Compliance

The GDPR Institut-all things Compliance

2463 subscribers53 talks
No Selling-just great GDPR/PECR Expertise and Experience
This is The GDPR Institut's BrightTALK channel. With 10,000's of members we are the largest GDPR and PECR focused members Organisation. Our remit is to help and support all of those businesses challenged by GDPR and Compliance legislation and do this by Webinars, Free Helpline and Free 1 on 1 with our Experts.
Related topics