Adapting to Selling Cloud Services in a Multi-Cloud World

Presented by

Alex Hilton, Cloud Industry Forum and Guests

About this talk

It used to be that cloud services were the domain of IT departments alone, but the new emphasis on digital-first strategies has all departments engaging with the technology. Not only does this mean more potential customers looking for cloud solutions, but they’re not just utilizing one provider for all their cloud needs; new data from the Flexera 2021 State of the Cloud report shows that 92% of enterprises are now deploying a multi-cloud strategy. This is a big opportunity for cloud partners, as it’s no longer about offering as many services as possible, but about focusing on tailored solutions that add value as part of a larger framework. The challenge is differentiating your product in an increasingly competitive market. In this month’s episode of Digital Transformation in Action, we explore how to sell cloud services in this evolving landscape. Join host Alex Hilton and guests for expert advice on navigating these multi-cloud waters, including: - How to leverage existing cloud products in a new, relevant way - How to appeal to business teams outside of the traditional IT department - The importance of integration and “mix and match” programs - And more

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Digital Transformation has come of age, but analysts agree that the world’s institutions and industries have realized only a small percentage of their digital potential. With digital transformation creating both opportunities and challenges, organizations of all sizes should be asking not only “how” to adopt new technologies and processes… but also “if”, “when” and “why”. In this series, Alex Hilton, CEO of Cloud Industry Forum, explores the complexities and outcomes of digitalization and what they mean for your business.