How to Increase Facebook Lead Ads Conversions and Keep Costs Low

Presented by

Ruben Ugarte - Sales Director, ActiveProspect

About this talk

Facebook lead ads, like any lead generation platform, has its share of faults. Facebook has made it really easy for people to submit a form but it's not always great news for marketers. The conversion rates to opportunities can be low... and that's a problem.

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ActiveProspect provides real-time lead optimization and compliance solutions for companies engaged in online lead generation. We give companies the insight and control to take real-time action on their leads. Our suite of products (LeadConduit, TrustedForm and SuppressionList) are used to capture leads from any source, filter out unwanted leads, add data to leads, document consent for TCPA compliance, delivery leads to any destination, and improve conversion rates.