Live Nation, PGi, and TechTalk Summits Presents: The Future of Events

Presented by

Barbara Bouman, Vice President of Special Events, Live Nation Special Events and Mark Roberts, Chief Marketing Officer, PGi

About this talk

Organizations have had to rethink their strategy for in-person events in light of the COVID-19 pandemic. What’s clear is that events aren’t going away; they’re just going to look different in the months and years ahead. Research conducted by The Harris Poll revealed more than half (54%) of employed Americans working from home due to COVID-19 would not be comfortable attending large, in-person work-related events this year. To ensure participants’ safety and comfort as part of the “next normal,” organizations must move to a hybrid approach for events, including town halls, sales conferences and experiential events to ensure a better experience for everyone involved. Join PGi, the leader in virtual events, and Live Nation Special Events, the national leader in incredible venues and epic events, for a candid conversation about the future of hybrid events in the “next normal.” During this interactive session, you’ll learn: How hybrid events are a popular way of holding a “responsible” gathering without endangering safety. How to host a compelling, successful hybrid event that engages audiences. How to create a hybrid event that provides value and unique content, ensuring excitement for all participants. The latest trends and best practices with in-person and hybrid events in the “next normal.” Are you going to deliver something unique that no one else is? Join this interactive session to understand the latest trends and best practices with in-person and hybrid events as we embrace the “next normal.”
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We are dedicated to making virtual meetings and online events simple to join and secure to use so people connect wherever they are. Our GlobalMeet® platform brings video, audio and web conferencing along with event solutions together to change the way people meet and work. Empower people and businesses to connect and collaborate. Throughout our 29-year history, PGi has met the changing technology landscape to bring enterprises around the world easy-to-use and effective collaboration and communication solutions. Helping People Connect, anywhere anytime.