Hitachi Vantara Booth Filming Testimonial - VMware 2023

With VMWare Explore Barcelona 2023 approaching, Hitachi Vantara realized they needed content that furthered their event investment. But who could provide the expertise in crafting that content mix and the technical excellence to produce it at a level of quality they deserved? In a single weekend, BrightTALK Studios created 7 webinar announcements featuring thought leaders discussing cutting-edge developments, 6 product demos, 2 highlights reels elevating brand awareness for Hitachi Vantara’s event presence, and a fireside chat with an Enterprise Strategy Group analyst driving the conversation. "Having a crew onsite has been fantastic, the experience has been wonderful!" enthused Senior Events Manager Dora Silva. The biggest value was the ability to extend the life of Hitachi's event investment. "Typically we'll come to a show and we'll have people in the audience, could be 30-50-100 people, but those are the only people who see that message," said Global Marketing Manager Scott Jones. "By capturing a lot of that content, this is a great way to amplify that content to a much broader audience. It's really really valuable."