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Becoming a customer-centric, data-driven retailer

Retail customers are shopping differently. While 80% of shopping is still in store, over 50% of transactions are influenced digitally. This means that access to analytics and the ability to understand customer behavior across channels is even more important than ever.

While most retailers understand the importance of data, they struggle with the common challenge of gaining insights from data due to siloed tools and systems and large amounts of unstructured data sets.

See how Google Cloud helps retailers become customer-centric and data-driven by enabling enterprises to store all their data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for their customers.
Recorded Mar 25 2020 34 mins
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Presented by
Rick Crawford, Customer Engineer, Google Cloud
Presentation preview: Becoming a customer-centric, data-driven retailer

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  • Title: Becoming a customer-centric, data-driven retailer
  • Live at: Mar 25 2020 9:00 am
  • Presented by: Rick Crawford, Customer Engineer, Google Cloud
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