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Email Signatures: Your Untapped Marketing Channel

Learn how the humble email signature is the greatest untapped marketing channel you have at your disposal. Give your marketing campaigns an extra boost without too much effort on your part.

All this and a free Email Signatures for Dummies guide when you sign up to our complimentary webinar introducing the concept of email signature marketing.

Join Maria Dahlqvist Canton, Global Head of Marketing, and David Willis, Content Marketing Manager, to learn:

• Why you should be using email signature marketing
• What its key channel attributes are
• How to get the most out of this untapped channel

This webinar is the first in three parts from Exclaimer on email signature management targeted specifically at marketing and IT professionals.
Recorded May 6 2021 31 mins
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Presentation preview: Email Signatures: Your Untapped Marketing Channel

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  • Panel Debate: How to Navigate & Communicate in the Modern Workspace Recorded: Jul 1 2021 35 mins
    Dave Coplin | Dr Darren Coleman | Christian Buckley | Neal Stanborough
    The world of business has experienced a transformative 18 months in terms of how we all work. Remote working now plays a key role in the modern workspace, more so than any of us could have imagined. The importance of presenting a consistent brand identity has never been greater. And companies across the world have had to rapidly adapt to ever changing circumstances and use technology to enhance their corporate values and improve their business processes.

    Join this panel debate with key industry experts at the Exclaimer Signature Summit as we look at how you can navigate and communicate in the modern workspace and thereby optimize your business for success in the future.

    Featured Speakers

    Dave Coplin
    For over 25 years, Dave Coplin has worked with or for the world’s largest technology companies, most recently as Microsoft’s “Chief Envisioning Officer”, providing organizations and governments around the world with strategic advice and guidance that enables them to deliver lasting growth and market relevance through the adoption of transformational technology.

    Dr Darren Coleman
    Dr Darren Coleman specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience spans Europe, the Middle East, Southeast Asia and Japan. Johnson & Johnson, Singapore Airlines, Nikon, Roche Diagnostics, Sony, Orange and Toshiba are some of the brands he has helped.

    Christian Buckley
    Christian Buckley is the Microsoft Go-To-Market Director for leading ISV AvePoint, Inc. In addition to being an Office Apps & Services MVP since January 2012, he is also a Microsoft Regional Director focusing on collaboration, blockchain, and marketing technology. He has been recognized by Forbes, Forrester, and Harmon.ie as a Top 10 SharePoint and Office 365 Influencer.

    For more information about Exclaimer, visit www.exclaimer.com.
  • Achieving Immediate Success with Exclaimer Cloud Recorded: Jul 1 2021 25 mins
    Amy Green​, Customer Success Manager, Exclaimer | Maarten Rood, Customer Success Manager, Exclaimer
    Join this session with our Customer Success Team for a deep dive into the functionality of Exclaimer Cloud, and how to get the most out of the solution. Then, see how you can take your email signatures to the next level, using them for a multitude of marketing and feedback purposes.
  • Migrating to Exclaimer Cloud for On-Premises Customers​ Recorded: Jul 1 2021 18 mins
    Paul Cox, Head of Customer Success, Exclaimer | Mark Sanchez​, Account Manager, Exclaimer
    Are you migrating to Microsoft 365? Or are you continuing to use an on-premises environment but would like a richer feature set than is provided in Exclaimer Signature Manager? Learn more about Exclaimer Cloud Signatures for Exchange and how it provides all of the features and functionality of Exclaimer’s cloud solutions irrespective of which Microsoft technology an organization is using; Exchange On-Premises, Exchange Online or both in hybrid.
  • Getting Started with Exclaimer Cloud​ Recorded: Jul 1 2021 28 mins
    James Wayne​, Head of Product Specialists, Exclaimer | Paul Cox, Head of Customer Success, Exclaimer
    See Exclaimer Cloud in action by joining this informative session. Learn how easy it is to use. See the power of the signature designer in action. Find out how you can update everyone’s email signatures with just a few clicks, ensuring consistent templates on all web-enabled devices.
  • The Buyer's Guide to Email Signature Management Solutions Recorded: Jul 1 2021 28 mins
    Nick Cavalancia, Microsoft Cloud and Datacenter MVP
    Every company goes through the exact same issues as they grow – initially, everyone uses their own email signature template. At some point in this growth, an executive decides everyone needs to have a uniform signature. IT then provides documentation on how to set up the organization’s standard signature. This kind of one-off, manually-accomplished signature – despite the end result being a pretty uniform template across the company – fails to meet the needs of organizations with far more complex signature needs.

    So, you need an email signature solution – one that not only automates the process of deploying signatures, but also simplifies their creation. If you’re fortunate, it will even go as far as to actually empower email signatures to be a tool that enhances customer relations, increases prospect engagement, and improves corporate communications.

    The question then becomes, how do you select the right solution that meets your specific needs? In this session, Microsoft MVP Nick Cavalancia covers the critical (and not-so critical) email capabilities found in today’s email signature solutions and provides insights on what to look for dependent on your job role.
  • How Exclaimer Prioritizes Reliability, Privacy and Customer Service Recorded: Jul 1 2021 16 mins
    David Milward​, Head of Customer Services and Support, Exclaimer | Matt Hodge, Head of Technical Operations, Exclaimer
    In these unprecedented times, a lot of SaaS providers have been unable to fulfil their obligations to customers, learning the hard way that only investment and being forward thinking truly safeguards customers’ access to their systems. Here at Exclaimer, customers are at the core of what we do. Learn more about how we utilize a comprehensive approach to providing the most secure email signature management solution on the market, backed up by resilient security, exceptional customer support, and robust infrastructure powered by Microsoft Azure.
  • Exclaimer Cloud for Dummies Recorded: Jul 1 2021 18 mins
    Sara Ellis​, Product Specialist, Exclaimer
    Companies can’t get the full benefits of the email signature channel if they can’t easily manage them. Achieving centralized control is why companies increasingly choose third-party email signature management solutions. Learn more about the benefits of using Exclaimer Cloud to ensure brand consistency and utilize email signatures for marketing and communication purposes.
  • Designing the Perfect Email Signature Recorded: Jul 1 2021 21 mins
    Jasmine Hotham, Template Design Engineer, Exclaimer
    It’s important that a company’s brand remains consistent on all corporate emails. This session covers email signature design with detailed examples, best practices, and guidance on how you can easily create a professional signature that accurately reflects your brand.
  • Microsoft 365 Email Signature Management in the Age of Remote Working Recorded: Jul 1 2021 30 mins
    Christian Buckley, Microsoft GTM Director, Microsoft MVP and RD | Bradley Shepard, Product Owner, Exclaimer
    The COVID-19 pandemic has completely changed how many of us work. With many employees working from home more than ever before, companies across the world have had to embrace remote working practices. In this session, Microsoft MVP Christian Buckley and Exclaimer takes a look at the world of remote working and how email signature management in Microsoft 365 (formerly Office 365) is now more critical than ever. Learn about the growth of Microsoft 365 and the impact of remote working. Understand email signatures in a remote working context and the benefits they can bring for an organization. Hear about the difficulties that come from managing email signatures natively in Microsoft 365. Discover the benefits offered by using a centralized third-party solution.
  • An Introduction to Exclaimer Cloud​ Recorded: Jul 1 2021 29 mins
    James Wayne​, Head of Product Specialists, Exclaimer
    Customers around the world are rapidly adopting our Exclaimer Cloud to enable centralized control over all corporate email signatures. Join this session to get an introduction to this cutting-edge email signature management solution and the many features available that significantly reduce strain and dependency on your IT resources.
  • Email Signatures: Your Untapped Communications and Feedback Channel Recorded: Jul 1 2021 31 mins
    Maria Dahlqvist Canton, VP Marketing, Exclaimer | David Willis, Content Marketing Manager, Exclaimer
    Did you know that the humble email signature is the greatest untapped marketing and feedback channel you have at your disposal? Join this thought-provoking session to see how business emails can easily carry targeted marketing messages and feedback opportunities more easily than other promotional channels.
  • Building a Winning B2B Brand During Turbulent Times: Consistency is the Key Recorded: Jul 1 2021 29 mins
    Dr Darren Coleman, Brand Experiences and Brand Strategy Expert
    World-class B2B brands deliver experiences with impressive consistency. They do this by aligning employee behaviour, communications and design so the brand experience feels as one. In this keynote, Dr Coleman will outline why delivering consistent brand experiences through employee behaviour, communications and design lies at the heart of B2B brand success - especially during turbulent times.
  • The IT Benefits of Centralized Email Signature Management Recorded: Jul 1 2021 24 mins
    Tom Yates, Product Specialist, Exclaimer
    Controlling email signatures is a repetitive, although essential, task for any IT administrator. Do you struggle to control your company’s email signatures? In this session, we discuss the main issues surrounding the process of updating email signatures, exploring the methods you can use to do so. We highlight the benefits of using a third-party solution, and examine how and why, in doing so, you might hand more ownership to other departments.
  • The Rise of the Humans: Dialling into the Future of Work Recorded: Jul 1 2021 25 mins
    Dave Coplin, Author, Alchemist, Catalyst and Founder of the Envisioners
    In the past 12 months we have likely learned more about the potential of technology in both our personal and professional lives than most of us have learned in the last ten years. What began as a way of coping with the extremity of the situation is fast becoming our new way of working. At the heart of the change lies not just a new affinity with technology, but a desire to both live and work in a way that is fundamentally different to that which we have experienced before.

    What lies ahead now for most organisations is how we explore the longer term implications of the cultural and technological change we have experienced in order to help our customers stay relevant in what is expected to be a very different world.

    Just as before, we know data will remain at the heart of everything we do, but given the uncertainty and change that lies ahead, how can we be sure we are making the best use of it to drive the kind of experiences our customers and our employees are going to need?

    In this session we will explore how a world of Artificial Intelligence and other digital technologies will affect all aspects of our lives as individuals, as consumers and customers, as employees, and in business. We’ll look at the problems we face, and the mistakes and assumptions we make and how we should be using such technology to reimagine how we live, work and do business.
  • Welcome Address: The Art of Email Signature Management Recorded: Jul 1 2021 22 mins
    Heath Davies, CEO, Exclaimer
    “Great results can be achieved with small forces” Sun Tzu

    In the 5th century BC, Chinese military strategist Sun Tzu outlined the skills required to defeat an enemy in battle. The tactics he outlined over 2,500 years ago are now applied to many modern business strategies in order to give companies the advantage they need to compete in the global marketplace. Join Exclaimer in 2021 AD as we outline the tactics you can incorporate into your business strategies through the use of your corporate email signatures.
  • Email in 2021: Turn Your Business Emails into a New Marketing & Feedback Channel Recorded: May 25 2021 35 mins
    Exclaimer & Customer Thermometer
    Every industry has relied heavily on email since the COVID-19 pandemic struck. Email has been the backbone on which businesses have continued to operate. We might all meet on Zoom, Microsoft Teams and Google Meet, but we transact and communicate through email in volumes never seen before.

    In fact, email has fast become a key piece of real estate for customer communications. This opens up valuable opportunities to give marketing efforts an extra boost while increasing actionable feedback to improve customer satisfaction (CSAT) and reduce churn.

    Join Maria Dahlqvist Canton, VP Marketing at Exclaimer, and Lindsay Willott, Founder of Customer Thermometer, to learn:

    • Why reports on the “death of email” have been greatly exaggerated, with global volumes continuing to increase dramatically.
    • How rapid behavioral changes has turned email into an even more important corporate communications channel.
    • How business emails can carry targeted marketing messages and feedback opportunities more easily than other promotional channels.
    • The three main ways to bring email and feedback together in order to garner much higher customer response rates.
    • The business benefits that come from corporate email signatures and how they can open new doors for your organisation.
  • Resolving the Headache of Email Signature Management Recorded: May 10 2021 41 mins
    Exclaimer
    Controlling email signatures is a repetitive, although essential, task for any IT administrator working in your industry. It’s time-consuming, and something you often want to avoid doing.

    Do you struggle to control your company’s email signatures? Do they take up too much of your time?

    Watch Exclaimer's webinar, which provides great insight into email signature management challenges and how important it is to an organization of any size.
  • Email Signatures: Your Untapped Marketing Channel Recorded: May 6 2021 31 mins
    Exclaimer
    Learn how the humble email signature is the greatest untapped marketing channel you have at your disposal. Give your marketing campaigns an extra boost without too much effort on your part.

    All this and a free Email Signatures for Dummies guide when you sign up to our complimentary webinar introducing the concept of email signature marketing.

    Join Maria Dahlqvist Canton, Global Head of Marketing, and David Willis, Content Marketing Manager, to learn:

    • Why you should be using email signature marketing
    • What its key channel attributes are
    • How to get the most out of this untapped channel

    This webinar is the first in three parts from Exclaimer on email signature management targeted specifically at marketing and IT professionals.
  • Cure the Headache of Microsoft 365 Email Signature Management Recorded: Apr 28 2021 40 mins
    Exclaimer
    IT Administrators know that caring for email signature updates is an arduous and repetitive job that doesn’t always provide guaranteed results. What should be a simple task often turns into one that takes an inordinate amount of time and productivity suffers.

    Join Microsoft MVP J. Peter Bruzzese for this TechGenix Informational Webinar featuring Exclaimer’s Bradley Shepard, as they explain:

    • The most common management techniques used by many companies.
    • The difficulties around trying to control signatures using manual techniques.
    • How a dedicated third-party email signature solution like Exclaimer Cloud can automate the whole process.
  • Protecting Your Brand Remotely With Email Signatures Recorded: Dec 9 2020 35 mins
    Exclaimer
    The continuing COVID-19 pandemic has caused a dramatic increase in the number of remote workers worldwide. At the same time, the amount of corporate emails being sent has increased dramatically. That means consistently branded email signatures on every outgoing mail has never been more critical.

    So, how do you ensure your brand remains consistent on all email sent on behalf of your company? How do you ensure everyone is using the right email signature when working from home?

    In this webinar, we’ll take a look at:

    • The importance of your brand and why it matters
    • The challenges of maintaining brand consistency for a remote workforce
    • How email signatures are important to your brand and how to design/control them
Make email signatures work smarter for your company
Watch Exclaimer webinars to see how you can turn your corporate email signatures into a powerful marketing channel. Then, learn best best practices for managing email signatures on a corporate level.

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  • Live at: May 6 2021 3:00 pm
  • Presented by: Exclaimer
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