Building a Winning B2B Brand During Turbulent Times: Consistency is the Key
Dr Darren Coleman, Brand Experiences and Brand Strategy Expert
About this talk
World-class B2B brands deliver experiences with impressive consistency. They do this by aligning employee behaviour, communications and design so the brand experience feels as one. In this keynote, Dr Coleman will outline why delivering consistent brand experiences through employee behaviour, communications and design lies at the heart of B2B brand success - especially during turbulent times.