Name: Designing the Perfect Email Signature
Start: 2021-07-01T14:00:00Z
End: 2021-07-01T14:00:20.000Z
Location: BrightTALK

Watch Exclaimer webinars to see how you can turn your corporate email signatures into a powerful marketing channel. Then, learn best best practices for managing email signatures on a corporate level.

The AI marketing revolution is well underway. It’s allowing businesses to engage audiences in more impactful ways, and for marketers to achieve more with less effort and spend.

Hosted by Ailsa Bates, Exclaimer’s Director of Content & Brand, hear from Megan Boshuyzen, Senior Email Developer at Sinch Email and Ottavio (Tav) Dattolo, Senior Global Demand Generation Manager at Drift, as they discuss how AI can empower marketers to work smarter, improve efficiencies, and reduce costs.   

 This webinar will show you: 
 
• How AI is being used across diverse marketing channels  
• How leveraging the power of AI can streamline your workload
• Why AI won’t ever replace human marketers

The AI Revolution: Empowering Marketers to Work Smarter

Email continues to reign supreme in digital communication. It’s still one of the best channels for connecting with audiences and engaging them on a personal level.

In the third part of our series on driving efficient growth, Kelly Haggard, VP of Channel Innovation and Optimization at Synchony, Joy Milkowski, Founder of Access Marketing Company, and Victoria Winter, Managing Director at AP&C will discuss why email is crucial to omnichannel marketing efforts and what the best tactics are for fully leveraging this channel.

This webinar will show you:

• What’s behind email’s remarkable staying power
• Why email integrates seamlessly with other marketing strategies
• How to best use email to deliver targeted content and boost sales

Driving Growth in 2023: Why Email Continues to Dominate in an Omnichannel World

Delivering personalized customer experiences is essential for efficient business growth. That’s why Account-Based Marketing (ABM) is one of the most effective strategies for delivering personalized content to your target accounts. In fact, 87% of marketers say that ABM outperforms other marketing investments.  

Hear from guests Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels. 

This webinar will show you how to: 

- Align with your sales team to target high-value accounts 
- Select relevant channels and content to engage prospects throughout the buying journey 
- Choose KPIs and track the success of your campaigns

ABM Strategies: How to Max Your Owned Channels

Join Exclaimer and Microsoft to learn why you should be using cloud-based applications to enable your business growth. 

In a remote-first world, if your business isn’t cloud-first, then it’s getting left behind. 
 
Exclaimer Signature Management Cloud built on Microsoft Azure offers a modern way to allow IT and non-IT departments to work seamlessly together to take control of their organization’s corporate signatures, helping to support business growth and data security.  

Hosted by Robert Gavin, SVP of Growth at Exclaimer, with guest speakers Matt Hodge, Senior Director of IT at Exclaimer and James Marshall, UK SMB Azure Lead at Microsoft; they’ll discuss why to move your email signatures to the cloud, and the steps involved.

Exclaimer & Microsoft: Supporting Business Growth in a Remote-First World

The fast-paced, competitive tech industry leaves IT professionals especially vulnerable to workplace stress. In fact, 58% of tech workers experience burnout at some point.  

For Stress Awareness Month, Exclaimer has partnered with International Wellbeing Insights to share advice on how to manage your stress levels. 

Hear from Neil Shah, Founder of International Wellbeing Insights, and Nick Cavalancia, 4-Time Microsoft MVP & CEO of Conversational Geek, as they discuss how to manage workplace stress and avoid burnout. 

 This webinar will:

• Highlight the key challenges IT professionals face
• Help you understand and recognize stress signs and symptoms
• Teach you how to prioritize your wellbeing and action good practice

Stress In Tech: How to Excel Under Pressure

92% of consumers say they trust word-of-mouth or recommendations over other advertising. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. So how do you tap into the power of dark social to create genuine demand in a way potential buyers will notice?

By fully embracing dark social as part of your marketing mix, you create incredible opportunities to reach new audiences and educate them on what your business offers.

Hosted by Ben O'Dell, Director of Demand Generation at Exclaimer, hear from Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper, and Andy Davis, Director of Growth at Hotjar, as they discuss leveraging dark social to increase engagement and drive more conversions.

This webinar will show you how to: 
- Understand dark social’s influence on the marketing funnel 
- Create content your audience will love to share 
- Measure the impact of dark social on marketing efforts

Dark Social: Your Secret Marketing Engagement Opportunity

Marketers are working harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming more challenging.  

Targeting and personalization have become more challenging as privacy concerns take center stage. And budgets must keep up with ever-growing media spends, meaning doing much more with less. 

In this session, Carol Howley, CMO at Exclaimer, and Ailsa Bates, Director of Content and Brand at Exclaimer, explores how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships. 

Carol and Ailsa will discuss: 

- Creating a strategy to write your B2B success story 
- Why the best-kept marketing secret is engagement 
- How business email is an untapped opportunity for personalization and engagement

Personalization: How to Build Engagement in an Impersonal World

With economic conditions impacting organizations worldwide, IT professionals still have big opportunities to modernize business operations without breaking the bank.

In the second part of our series on how to drive efficient growth in 2023, Christian Buckley, Microsoft Regional Director, and M365 Apps & Services MVP, and Jonathan Bartlett, Chief Product Officer at Exclaimer, will discuss how to create opportunities for improving IT processes and driving efficiencies during an economic downturn.

Learn how: 
- Microsoft is helping customers accelerate efficient growth  
- Tech leaders can support IT teams through economic uncertainty 
- Exclaimer increases IT resilience and productivity

Driving Growth in 2023: How IT Professionals Can Do More With Less

The economic downturn has impacted all types of companies. With budgets feeling the pinch, marketers can do more with less without impacting their bottom line. Learn what leading CMOs are doing with their marketing budgets and how you can apply these strategies to your own business.

Hosted by Carol Howley, CMO at Exclaimer, hear from Dustin Zaloom, Vice President at Insight Partners, and Matt Heinz, Founder/President at Heinz Marketing Inc, as they discuss moving to sustainable and efficient growth and getting more from your marketing budget.

They’ll discuss unique approaches for shifting your marketing budget to focus on long-term strategies over short-term wins, testing multiple tactics to hit your goals, and prioritizing your existing customers.  

During this webinar, you’ll learn how to:

• Optimize your marketing budget spend
• Maximize your owned and earned channels
• Get more from your current customer base

Driving Growth in 2023: How to Make Your Marketing Budget Do More

With the new look Exclaimer, email signature management is now easier than ever before. Not only do you get the best email signature solution on the market, but we also now offer a range of new, innovative products that let you take your email signatures to the next level.

Join Scott Rulton, Product Owner and James Wayne, Product Marketing Manager, in this Exclaimer webinar aimed at IT professionals.

• See how you can gain insights into how Exclaimer is deployed across your organization's emails with new analytics dashboards.
• Discover new features such as the User Details Editor, which allows users to update specific contact details.
• Explore the new Power Ups and features that increase your return and improve the case for your marketing team to have direct ownership of email signature management.

Enhance Your Email Signature Management

Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Signature Management Cloud with this exclusive webinar from Exclaimer. 

In the second part of our series on migrating to Exclaimer Signature Management Cloud, James Wayne, Product Marketing Manager, will guide you through the process of migrating from our on-premises email signature solutions to our cutting-edge cloud solution. 

He will show you how this is actually a very simple process whether you have made the move to Office 365 (Microsoft 365) or not, as well as showcase all the business benefits of doing so. 

This webinar will showcase: 

• The available resources available to aid in your evaluation of Exclaimer Signature Management Cloud
• How to get started with a trial of Exclaimer Signature Management Cloud
• Step-by-step instructions for navigating through your proof of concept
• Top tips for getting the most out of Exclaimer Signature Management Cloud and taking advantage of all of the new features available to you
• What help and assistance Exclaimer will provide during and after migration

How to Migrate to Exclaimer Signature Management Cloud

Did you know that with Exclaimer, you can do so much more with email signatures than just centrally control them? In fact, with Exclaimer's new product portfolio, you can make your email signatures more engaging, drive greater efficiency throughout your organization, and create a brand-new revenue stream.

Join James Wayne, Product Marketing Manager as he showcases what you can now do with Exclaimer's new suite of email signature solutions.

• Find out how to create exceptional email signature marketing campaigns with features such as multiple promotional banners, advanced scheduling, and so much more.
• Explore the success of your campaigns with cutting-edge analytics dashboards that show you real-time metrics.
• Have a look at new Exclaimer Power Ups to drive customer satisfaction, improve Net Promoter Scores (NPS), and book calendar appointments.
• Learn about the unique Exclaimer Signature Equivalent Advertising Value™ metric to get a constant understanding of your return on investment.
• See examples of exciting and inspiring email signature templates using the new options available to you.

Optimizing Email Signatures as a Digital Marketing Channel

Join Exclaimer Product Marketing James Wayne as he explores the inherent value in switching from an older on-premises Exclaimer solution to Exclaimer Signature Management Cloud.

Watch this short webinar, perfect for any on-prem Exclaimer customer, which will cover the following topics:

• Find out how Exclaimer Signature Management Cloud makes email signature management easier than ever
• Learn how the new user interface has transformed how email signatures are controlled
• Explore how other organizations use Exclaimer Signature Management Cloud’s new features and integrations to improve their corporate email signature and attain better ROI
• Check out how non-IT teams can take full control of your organization’s email signatures
• See how Exclaimer Signature Management Cloud is perfect for companies thinking about moving to Microsoft 365 or a hybrid setup in the future and how their email signature strategy will always remain futureproofed

Why Migrate to Exclaimer Signature Management Cloud?

Exclaimer is now on a mission to fundamentally redefine what email signatures can do for an organization, beyond simple design and control. We’ve refined how we look, what our business mission is, and what we stand for as a company.

The end of an email is the perfect space for inviting people to a product demonstration, asking for customer feedback, scheduling appointments, promoting your latest special offer, and so much more.

Join Maria Dahlqvist Canton, Global Head of Marketing, and James Wayne, Product Marketing Manager, as they:

• Introduce the new Exclaimer brand and company positioning
• Discuss why Exclaimer is on a mission to turn the end of every email into a valuable new beginning
• Showcase the new Exclaimer product portfolio and how each new solution enhances the value of an organization's email signatures

Turning the End of Emails into New Beginnings

Email signature updates for IT professionals are very time-consuming and tedious to do. They have a huge impact on an IT department's time and managing them comes with many challenges. 

Signatures stacking at the bottom of an email chain, incomplete contact details, broken imagery; these issues have plagued IT departments for many years.

And what makes the whole task of email signature management even worse is that if you make just one mistake, you have to start the whole process all over again. 

In this educational webinar on email signature management, Exclaimer will look at:

• Why the IT team is always the department that must deal with email signature updates 
• How IT departments typically go about controlling email signatures for all users
• The main issues IT professionals must deal with when manually managing email signatures at a corporate level
• How the use of centralized email signature management solutions are designed to relieve the pressure on IT teams just like other third-party tools and apps

Email Signature Management: Why Does IT Have To Do It?

Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Cloud with this exclusive webinar from Exclaimer. 

In the second part of our series on migrating to Exclaimer Cloud, James Wayne, Exclaimer's solution expert, will guide you through the process of migrating from our on-premises email signature solutions to our cutting-edge cloud solution. He will show you how this is actually a very simple process whether you have made the move to Office 365 (Microsoft 365) or not, as well as showcase all the business benefits of doing so. 

This webinar will showcase: 

· The available resources available to aid in your evaluation of Exclaimer Cloud
· How to get started with a trial of Exclaimer Cloud
· Step-by-step instructions for navigating through your proof of concept
· Top tips for getting the most out of Exclaimer Cloud and taking advantage of all of the new features available to you
· What help and assistance Exclaimer will provide during and after migration

Migration to Exclaimer Cloud: Making the Process Simple

One of the main holdovers from the early days of email is the use of legal disclaimers. It’s not the most thrilling part of business, but the email disclaimer is seen to be a matter of lawful and safe operation for many organizations.

But does it make sense to still be using email disclaimers in 2020? Are they still necessary? 

In this webinar, we will take a look at:

• The reasons companies use email disclaimers for legal compliance
• Key legislation and laws that require the use of disclaimers
• How to add email disclaimers to a signature block and best practices

Email Disclaimers: Do They Still Matter?

The world of business has experienced a transformative 18 months in terms of how we all work. Remote working now plays a key role in the modern workspace, more so than any of us could have imagined. The importance of presenting a consistent brand identity has never been greater. And companies across the world have had to rapidly adapt to ever changing circumstances and use technology to enhance their corporate values and improve their business processes. 

Join this panel debate with key industry experts at the Exclaimer Signature Summit as we look at how you can navigate and communicate in the modern workspace and thereby optimize your business for success in the future.

Featured Speakers

Dave Coplin
For over 25 years, Dave Coplin has worked with or for the world’s largest technology companies, most recently as Microsoft’s “Chief Envisioning Officer”, providing organizations and governments around the world with strategic advice and guidance that enables them to deliver lasting growth and market relevance through the adoption of transformational technology.

Dr Darren Coleman
Dr Darren Coleman specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience spans Europe, the Middle East, Southeast Asia and Japan.  Johnson & Johnson, Singapore Airlines, Nikon, Roche Diagnostics, Sony, Orange and Toshiba are some of the brands he has helped.

Christian Buckley
Christian Buckley is the Microsoft Go-To-Market Director for leading ISV AvePoint, Inc. In addition to being an Office Apps & Services MVP since January 2012, he is also a Microsoft Regional Director focusing on collaboration, blockchain, and marketing technology. He has been recognized by Forbes, Forrester, and Harmon.ie as a Top 10 SharePoint and Office 365 Influencer.

For more information about Exclaimer, visit www.exclaimer.com.

Panel Debate: How to Navigate & Communicate in the Modern Workspace

Are you migrating to Microsoft 365? Or are you continuing to use an on-premises environment but would like a richer feature set than is provided in Exclaimer Signature Manager? 

Learn more about Exclaimer Cloud Signatures for Exchange and how it provides all of the features and functionality of Exclaimer’s cloud solutions irrespective of which Microsoft technology an organization is using; Exchange On-Premises, Exchange Online or both in hybrid.

Migrating to Exclaimer Cloud for On-Premises Customers

Want to learn about our new Outlook Add-In? Join Exclaimer as we discuss how the Add-In makes it easier than ever to deploy email signatures to the Outlook client. We will also showcase our Early Access Program which helped us inform its latter development. Later in the session we’ll be joined by Hitesh Manwar, Senior Manager at Microsoft, as he answers questions regarding the Add-In and how it uses brand-new Microsoft functionality in Outlook. He will also discusses how Exclaimer works closely with Microsoft to ensure the latest and greatest functionality is available.

The Brand New Exclaimer Outlook Add-in & Early Access Program

Exclaimer Cloud Signatures for Exchange provides all the benefits of our Signature Manager solutions and so much more. Even better, you can sell it to customers who haven’t already migrated to Microsoft 365. Join this session to learn how to give all of your on-premises customers the benefits of cloud-based email signature management.

Proposing Exclaimer Cloud: Signatures for Exchange to On-Premise Customers

See Exclaimer Cloud in action by joining this informative session. Learn how easy it is to use. See the power of the signature designer in action. Find out how you can update everyone’s email signatures with just a few clicks, ensuring consistent templates on all web-enabled devices.

Getting Started with Exclaimer Cloud​

Join this session with our Customer Success Team for a deep dive into the functionality of Exclaimer Cloud, and how to get the most out of the solution. Then, see how you can take your email signatures to the next level, using them for a multitude of marketing and feedback purposes.

Achieving Immediate Success with Exclaimer Cloud

Every company goes through the exact same issues as they grow – initially, everyone uses their own email signature template.  At some point in this growth, an executive decides everyone needs to have a uniform signature.  IT then provides documentation on how to set up the organization’s standard signature. This kind of one-off, manually-accomplished signature – despite the end result being a pretty uniform template across the company – fails to meet the needs of organizations with far more complex signature needs.

So, you need an email signature solution – one that not only automates the process of deploying signatures, but also simplifies their creation. If you’re fortunate, it will even go as far as to actually empower email signatures to be a tool that enhances customer relations, increases prospect engagement, and improves corporate communications.

The question then becomes, how do you select the right solution that meets your specific needs? In this session, Microsoft MVP Nick Cavalancia covers the critical (and not-so critical) email capabilities found in today’s email signature solutions and provides insights on what to look for dependent on your job role.

The Buyer's Guide to Email Signature Management Solutions

In these unprecedented times, a lot of SaaS providers have been unable to fulfil their obligations to customers, learning the hard way that only investment and being forward thinking truly safeguards customers’ access to their systems. Here at Exclaimer, customers are at the core of what we do. Learn more about how we utilize a comprehensive approach to providing the most secure email signature management solution on the market, backed up by resilient security, exceptional customer support, and robust infrastructure powered by Microsoft Azure.

How Exclaimer Prioritizes Reliability, Privacy and Customer Service

Companies can’t get the full benefits of the email signature channel if they can’t easily manage them. Achieving centralized control is why companies increasingly choose third-party email signature management solutions. Learn more about the benefits of using Exclaimer Cloud to ensure brand consistency and utilize email signatures for marketing and communication purposes.

Exclaimer Cloud for Dummies

This session provides an overview on the value of 1-click survey tool Customer Thermometer and how to cross-sell this new integration to your Exclaimer Cloud customers. You’ll also receive useful insight into the ideal customer profile, how to engage with them, and how to promote Customer Thermometer’s unique selling points.

Expanding Customer Thermometer to your Customer Base

Customer Thermometer is essential when it comes to using email signature surveys for customer engagement. And Exclaimer is the only email signature solution vendor that offers an “out-of-the-box” integration with Customer Thermometer. See how you can easily combine email signature management with 1-click feedback surveys by joining this instructive session.

Adding 1-Click Surveys to Your Email Signatures

The COVID-19 pandemic has completely changed how many of us work. With many employees working from home more than ever before, companies across the world have had to embrace remote working practices. In this session, Microsoft MVP Christian Buckley and Exclaimer takes a look at the world of remote working and how email signature management in Microsoft 365 (formerly Office 365) is now more critical than ever. Learn about the growth of Microsoft 365 and the impact of remote working. Understand email signatures in a remote working context and the benefits they can bring for an organization. Hear about the difficulties that come from managing email signatures natively in Microsoft 365. Discover the benefits offered by using a centralized third-party solution.

Microsoft 365 Email Signature Management in the Age of Remote Working

Whether you are a long-standing Exclaimer Partner or a new member, attend this session to see the exciting improvements we’re making to the Exclaimer Partner Program. Learn about our upcoming PRM system, new Go-To-Market assets, and other extensive benefits coming for all Exclaimer Partners.

The New and Improved Exclaimer Partner Program

Exclaimer Cloud offers many avenues for companies to better utilize email signatures for marketing and communications. See how you can get the full benefits of the email signature channel with the comprehensive Exclaimer Cloud feature set, turn signatures into marketing opportunities, and explore different use cases you can implement within your own organization.

Evolving Your Email Signatures Into an Effective Communication Channel

If you work in an IT role and use Exclaimer Cloud to manage your company’s email signatures, this session is for you. Join our Customer Success Team as we showcase new and advanced features you may not currently be using that make email signature management even easier and allow you to pass ownership over to other departments like Marketing. All designed to give you more time to focus on other business critical tasks.

Making the Most Out of Exclaimer Cloud for IT Professionals

Customers around the world are rapidly adopting our Exclaimer Cloud to enable centralized control over all corporate email signatures. Join this session to get an introduction to this cutting-edge email signature management solution and the many features available that significantly reduce strain and dependency on your IT resources.

An Introduction to Exclaimer Cloud​

Explore all the latest features that have been released for Exclaimer Cloud, all designed to give you the best email signature management experience available. From our cutting-edge new Outlook Add-in to our exclusive integration with survey platform Customer Thermometer, this is the perfect place to learn more about what’s now available in Exclaimer Cloud. You’ll also get a taste of what we’ve got planned for the future.

What’s New in Exclaimer Cloud

Did you know that the humble email signature is the greatest untapped marketing and feedback channel you have at your disposal? Join this thought-provoking session to see how business emails can easily carry targeted marketing messages and feedback opportunities more easily than other promotional channels.

Email Signatures: Your Untapped Communications and Feedback Channel

Controlling email signatures is a repetitive, although essential, task for any IT administrator. Do you struggle to control your company’s email signatures? In this session, we discuss the main issues surrounding the process of updating email signatures, exploring the methods you can use to do so. We highlight the benefits of using a third-party solution, and examine how and why, in doing so, you might hand more ownership to other departments.

The IT Benefits of Centralized Email Signature Management

World-class B2B brands deliver experiences with impressive consistency. They do this by aligning employee behaviour, communications and design so the brand experience feels as one. In this keynote, Dr Coleman will outline why delivering consistent brand experiences through employee behaviour, communications and design lies at the heart of B2B brand success - especially during turbulent times.

Building a Winning B2B Brand During Turbulent Times: Consistency is the Key

In the past 12 months we have likely learned more about the potential of technology in both our personal and professional lives than most of us have learned in the last ten years.  What began as a way of coping with the extremity of the situation is fast becoming our new way of working.  At the heart of the change lies not just a new affinity with technology, but a desire to both live and work in a way that is fundamentally different to that which we have experienced before. 

What lies ahead now for most organisations is how we explore the longer term implications of the cultural and technological change we have experienced in order to help our customers stay relevant in what is expected to be a very different world.

Just as before, we know data will remain at the heart of everything we do, but given the uncertainty and change that lies ahead, how can we be sure we are making the best use of it to drive the kind of experiences our customers and our employees are going to need?

In this session we will explore how a world of Artificial Intelligence and other digital technologies will affect all aspects of our lives as individuals, as consumers and customers, as employees, and in business. We’ll look at the problems we face, and the mistakes and assumptions we make and how we should be using such technology to reimagine how we live, work and do business.

The Rise of the Humans: Dialling into the Future of Work

“Great results can be achieved with small forces” Sun Tzu

In the 5th century BC, Chinese military strategist Sun Tzu outlined the skills required to defeat an enemy in battle. The tactics he outlined over 2,500 years ago are now applied to many modern business strategies in order to give companies the advantage they need to compete in the global marketplace. Join Exclaimer in 2021 AD as we outline the tactics you can incorporate into your business strategies through the use of your corporate email signatures.

Welcome Address: The Art of Email Signature Management

Exclaimer Signature Summit 2021

It’s important that a company’s brand remains consistent on all corporate emails. This session covers email signature design with detailed examples, best practices, and guidance on how you can easily create a professional signature that accurately reflects your brand.

Designing the Perfect Email Signature

Email Signature

Email Marketing

Email Signature Management

Cloud

Email Automation

office applications

Office 365

Digital Identity

Cloud Applications

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Designing the Perfect Email Signature

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About this talk

Exclaimer