Name: Designing the Perfect Email Signature
Start: 2021-07-01T14:00:00Z
End: 2021-07-01T14:20:45.000Z
Location: BrightTALK
Rating: 0

Watch Exclaimer webinars to see how you can turn your corporate email signatures into a powerful marketing channel. Then, learn best best practices for managing email signatures on a corporate level.

The economic downturn has impacted all types of companies. With budgets feeling the pinch, marketers can do more with less without impacting their bottom line. Learn what leading CMOs are doing with their marketing budgets and how you can apply these strategies to your own business.

Hosted by Carol Howley, CMO at Exclaimer, hear from Dustin Zaloom, Vice President at Insight Partners, and Matt Heinz, Founder/President at Heinz Marketing Inc, as they discuss moving to sustainable and efficient growth and getting more from your marketing budget.

They’ll discuss unique approaches for shifting your marketing budget to focus on long-term strategies over short-term wins, testing multiple tactics to hit your goals, and prioritizing your existing customers.  

During this webinar, you’ll learn how to:

• Optimize your marketing budget spend
• Maximize your owned and earned channels
• Get more from your current customer base

Driving Growth in 2023: How to Make Your Marketing Budget Do More

Marketers are fighting harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming increasingly complex. Customers expect brands to understand their needs and are more aware of how their data is used. Targeting and personalization are under threat as data privacy concerns take center stage. And with budgets having to keep up with ever-growing media spends, marketers need to do so much more with less.

In this session, we will explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.

We will discuss the following:
• A strategy to write your B2B success story
• The opportunity of leveraging your email as a promotional channel
• Why we feel the best-kept marketing secret is engagement

Building Engagement in an Impersonal World

With the new look Exclaimer, email signature management is now easier than ever before. Not only do you get the best email signature solution on the market, but we also now offer a range of new, innovative products that let you take your email signatures to the next level.

Join Scott Rulton, Product Owner and James Wayne, Product Marketing Manager, in this Exclaimer webinar aimed at IT professionals.

• See how you can gain insights into how Exclaimer is deployed across your organization's emails with new analytics dashboards.
• Discover new features such as the User Details Editor, which allows users to update specific contact details.
• Explore the new Power Ups and features that increase your return and improve the case for your marketing team to have direct ownership of email signature management.

Enhance Your Email Signature Management

Did you know that with Exclaimer, you can do so much more with email signatures than just centrally control them? In fact, with Exclaimer's new product portfolio, you can make your email signatures more engaging, drive greater efficiency throughout your organization, and create a brand-new revenue stream.

Join James Wayne, Product Marketing Manager as he showcases what you can now do with Exclaimer's new suite of email signature solutions.

• Find out how to create exceptional email signature marketing campaigns with features such as multiple promotional banners, advanced scheduling, and so much more.
• Explore the success of your campaigns with cutting-edge analytics dashboards that show you real-time metrics.
• Have a look at new Exclaimer Power Ups to drive customer satisfaction, improve Net Promoter Scores (NPS), and book calendar appointments.
• Learn about the unique Exclaimer Signature Equivalent Advertising Value™ metric to get a constant understanding of your return on investment.
• See examples of exciting and inspiring email signature templates using the new options available to you.

Optimizing Email Signatures as a Digital Marketing Channel

Exclaimer is now on a mission to fundamentally redefine what email signatures can do for an organization, beyond simple design and control. We’ve refined how we look, what our business mission is, and what we stand for as a company.

The end of an email is the perfect space for inviting people to a product demonstration, asking for customer feedback, scheduling appointments, promoting your latest special offer, and so much more.

Join Maria Dahlqvist Canton, Global Head of Marketing, and James Wayne, Product Marketing Manager, as they:

• Introduce the new Exclaimer brand and company positioning
• Discuss why Exclaimer is on a mission to turn the end of every email into a valuable new beginning
• Showcase the new Exclaimer product portfolio and how each new solution enhances the value of an organization's email signatures

Turning the End of Emails into New Beginnings

Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Signature Management Cloud with this exclusive webinar from Exclaimer. 

In the second part of our series on migrating to Exclaimer Signature Management Cloud, James Wayne, Product Marketing Manager, will guide you through the process of migrating from our on-premises email signature solutions to our cutting-edge cloud solution. 

He will show you how this is actually a very simple process whether you have made the move to Office 365 (Microsoft 365) or not, as well as showcase all the business benefits of doing so. 

This webinar will showcase: 

• The available resources available to aid in your evaluation of Exclaimer Signature Management Cloud
• How to get started with a trial of Exclaimer Signature Management Cloud
• Step-by-step instructions for navigating through your proof of concept
• Top tips for getting the most out of Exclaimer Signature Management Cloud and taking advantage of all of the new features available to you
• What help and assistance Exclaimer will provide during and after migration

How to Migrate to Exclaimer Signature Management Cloud

Join Exclaimer Product Marketing James Wayne as he explores the inherent value in switching from an older on-premises Exclaimer solution to Exclaimer Signature Management Cloud.

Watch this short webinar, perfect for any on-prem Exclaimer customer, which will cover the following topics:

• Find out how Exclaimer Signature Management Cloud makes email signature management easier than ever
• Learn how the new user interface has transformed how email signatures are controlled
• Explore how other organizations use Exclaimer Signature Management Cloud’s new features and integrations to improve their corporate email signature and attain better ROI
• Check out how non-IT teams can take full control of your organization’s email signatures
• See how Exclaimer Signature Management Cloud is perfect for companies thinking about moving to Microsoft 365 or a hybrid setup in the future and how their email signature strategy will always remain futureproofed

Why Migrate to Exclaimer Signature Management Cloud?

Email signature updates for IT professionals are very time-consuming and tedious to do. They have a huge impact on an IT department's time and managing them comes with many challenges. 

Signatures stacking at the bottom of an email chain, incomplete contact details, broken imagery; these issues have plagued IT departments for many years.

And what makes the whole task of email signature management even worse is that if you make just one mistake, you have to start the whole process all over again. 

In this educational webinar on email signature management, Exclaimer will look at:

• Why the IT team is always the department that must deal with email signature updates 
• How IT departments typically go about controlling email signatures for all users
• The main issues IT professionals must deal with when manually managing email signatures at a corporate level
• How the use of centralized email signature management solutions are designed to relieve the pressure on IT teams just like other third-party tools and apps

Email Signature Management: Why Does IT Have To Do It?

Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Cloud with this exclusive webinar from Exclaimer. 

In the second part of our series on migrating to Exclaimer Cloud, James Wayne, Exclaimer's solution expert, will guide you through the process of migrating from our on-premises email signature solutions to our cutting-edge cloud solution. He will show you how this is actually a very simple process whether you have made the move to Office 365 (Microsoft 365) or not, as well as showcase all the business benefits of doing so. 

This webinar will showcase: 

· The available resources available to aid in your evaluation of Exclaimer Cloud
· How to get started with a trial of Exclaimer Cloud
· Step-by-step instructions for navigating through your proof of concept
· Top tips for getting the most out of Exclaimer Cloud and taking advantage of all of the new features available to you
· What help and assistance Exclaimer will provide during and after migration

Migration to Exclaimer Cloud: Making the Process Simple

One of the main holdovers from the early days of email is the use of legal disclaimers. It’s not the most thrilling part of business, but the email disclaimer is seen to be a matter of lawful and safe operation for many organizations.

But does it make sense to still be using email disclaimers in 2020? Are they still necessary? 

In this webinar, we will take a look at:

• The reasons companies use email disclaimers for legal compliance
• Key legislation and laws that require the use of disclaimers
• How to add email disclaimers to a signature block and best practices

Email Disclaimers: Do They Still Matter?

It’s important that a company’s brand remains consistent on all corporate emails. This session covers email signature design with detailed examples, best practices, and guidance on how you can easily create a professional signature that accurately reflects your brand.

Designing the Perfect Email Signature

The need to employ sustainable business practices has never been higher. From removing single-use plastic, cutting down on printing or supporting environmental charities, organizations around the world are joining the fight against climate change.

During this exclusive webinar from Ecologi and Exclaimer, you’ll hear about the various sustainability challenges and experiences that organizations face.

We will then demonstrate how email signatures can be easily used to share sustainability goals and messages to the widest audience possible.

- Hear about the sustainability challenges organizations face. 
- Get an introduction to Ecologi and the work that it does to take on the climate crisis. 
- Find out where to start when it comes to off-setting your carbon footprint.
- How email signatures can be used as a communications channel to help share sustainability goals and messages. 
- Discover the benefits of choosing Exclaimer to centrally design and manage email signatures.

How to Expand and Promote Your Corporate Sustainability Initiatives

Email signatures have come a long way since the days of text-based legal disclaimers. Logos, display banners, social media links; email signatures are now considered to be an important marketing touchpoint, especially in today’s 24/7 business world. These signatures are placed on all manner of corporate emails in order to not just provide contact details, but to deliver another avenue to promote a company’s brand and corporate offerings.

The principal issues around email signatures are those of control and change. Do you rely on every end user to update and manage their signatures on an ongoing basis? Staff can probably be relied upon to know their own contact details, department and job titles, but are they providing the same information as their colleagues? Are they presenting it in the same way with a consistent layout, spelling, capitalization and abbreviation?

This webinar from Exclaimer takes a look at the issues around controlling email signatures on an organizational level and the benefits of using Exclaimer Cloud to automate the whole process.

Discussion topics include:

• Who is Exclaimer?
• What is an email signature strategy?
• Exclaimer Cloud's onboarding integrations
• Exclaimer Cloud's security
• Demonstration of Exclaimer Cloud's features

About Sara Ellis
Sara Ellis serves as an experienced Exclaimer product specialist who has directly supported over hundreds of customers in their initial exploration and onboarding of Exclaimer Cloud as an email signature management solution. As a subject matter expert of all things technical and user experience related, Sara continuously champions training, produces content, collateral and tools to support the customer journey.

Cure the Pain of Email Signature Management Forever with Exclaimer

Following the dramatic push towards remote working in 2020, the working world is slowly shifting towards a hybrid work model. In fact, according to Microsoft’s 2021 report, 73% of employees surveyed have expressed a desire for flexible remote work options post-pandemic, with 66% of businesses saying they were considering redesigning physical spaces to better accommodate hybrid work environments.

In this webinar, we will take a look at:

• The shift to hybrid working that has come about over the last 18 months
• The most common IT issues being experienced as employees switch to a hybrid work model
• Why it is important to ensure that corporate email signatures are properly controlled for hybrid workers
• The benefits of using a third-party solution to centrally design and manage your corporate email signatures

The Importance of Email Signature Management for Hybrid Working

Companies can’t get the full benefits of the email signature channel if they can’t easily manage them. Achieving centralized control is why companies increasingly choose third-party email signature management solutions. Learn more about the benefits of using Exclaimer Cloud to ensure brand consistency and utilize email signatures for marketing and communication purposes.

Exclaimer Cloud for Dummies

Panel Debate: How to Navigate & Communicate in the Modern Workspace

Achieving Immediate Success with Exclaimer Cloud

Migrating to Exclaimer Cloud for On-Premises Customers

Getting Started with Exclaimer Cloud​

Proposing Exclaimer Cloud: Signatures for Exchange to On-Premise Customers

The Brand New Exclaimer Outlook Add-in & Early Access Program

The Buyer's Guide to Email Signature Management Solutions

How Exclaimer Prioritizes Reliability, Privacy and Customer Service

Adding 1-Click Surveys to Your Email Signatures

Expanding Customer Thermometer to your Customer Base

Making the Most Out of Exclaimer Cloud for IT Professionals

Evolving Your Email Signatures Into an Effective Communication Channel

The New and Improved Exclaimer Partner Program

Microsoft 365 Email Signature Management in the Age of Remote Working

An Introduction to Exclaimer Cloud​

What’s New in Exclaimer Cloud

Email Signatures: Your Untapped Communications and Feedback Channel

Building a Winning B2B Brand During Turbulent Times: Consistency is the Key

The IT Benefits of Centralized Email Signature Management

The Rise of the Humans: Dialling into the Future of Work

Welcome Address: The Art of Email Signature Management

Exclaimer Signature Summit 2021

Email Signature

Email Marketing

Email Signature Management

Cloud

Email Automation

office applications

Office 365

Digital Identity

Cloud Applications

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Designing the Perfect Email Signature

Presented by

About this talk

More from this channel