The Buyer's Guide to Email Signature Management Solutions

Presented by

Nick Cavalancia, Microsoft Cloud & Datacenter MVP

About this talk

Every company goes through the exact same issues as they grow – initially, everyone uses their own email signature template. At some point in this growth, an executive decides everyone needs to have a uniform signature. IT then provides documentation on how to set up the organization’s standard signature. This kind of one-off, manually-accomplished signature – despite the end result being a pretty uniform template across the company – fails to meet the needs of organizations with far more complex signature needs. So, you need an email signature solution – one that not only automates the process of deploying signatures, but also simplifies their creation. If you’re fortunate, it will even go as far as to actually empower email signatures to be a tool that enhances customer relations, increases prospect engagement, and improves corporate communications. The question then becomes, how do you select the right solution that meets your specific needs? In this session, Microsoft MVP Nick Cavalancia covers the critical (and not-so critical) email capabilities found in today’s email signature solutions and provides insights on what to look for dependent on your job role.

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