Building Engagement in an Impersonal World

Presented by

Carol Howley, CMO

About this talk

Marketers are fighting harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming increasingly complex. Customers expect brands to understand their needs and are more aware of how their data is used. Targeting and personalization are under threat as data privacy concerns take center stage. And with budgets having to keep up with ever-growing media spends, marketers need to do so much more with less. In this session, we will explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships. We will discuss the following: • A strategy to write your B2B success story • The opportunity of leveraging your email as a promotional channel • Why we feel the best-kept marketing secret is engagement

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