Driving Growth in 2023: How to Make Your Marketing Budget Do More

Presented by

Dustin Zaloom, Insight Partners | Matt Heinz, Heinz Marketing Inc. | Carol Howley, Exclaimer

About this talk

The economic downturn has impacted all types of companies. With budgets feeling the pinch, marketers can do more with less without impacting their bottom line. Learn what leading CMOs are doing with their marketing budgets and how you can apply these strategies to your own business. Hosted by Carol Howley, CMO at Exclaimer, hear from Dustin Zaloom, Vice President at Insight Partners, and Matt Heinz, Founder/President at Heinz Marketing Inc, as they discuss moving to sustainable and efficient growth and getting more from your marketing budget. They’ll discuss unique approaches for shifting your marketing budget to focus on long-term strategies over short-term wins, testing multiple tactics to hit your goals, and prioritizing your existing customers. During this webinar, you’ll learn how to: • Optimize your marketing budget spend • Maximize your owned and earned channels • Get more from your current customer base
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