Personalization: How to Build Engagement in an Impersonal World
Carol Howley, CMO at Exclaimer | Ailsa Bates, Director of Content and Brand at Exclaimer
About this talk
Marketers are working harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming more challenging.
Targeting and personalization have become more challenging as privacy concerns take center stage. And budgets must keep up with ever-growing media spends, meaning doing much more with less.
In this session, Carol Howley, CMO at Exclaimer, and Ailsa Bates, Director of Content and Brand at Exclaimer, explores how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.
Carol and Ailsa will discuss:
- Creating a strategy to write your B2B success story
- Why the best-kept marketing secret is engagement
- How business email is an untapped opportunity for personalization and engagement