Dark Social: Your Secret Marketing Engagement Opportunity

92% of consumers say they trust word-of-mouth or recommendations over other advertising. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. So how do you tap into the power of dark social to create genuine demand in a way potential buyers will notice? By fully embracing dark social as part of your marketing mix, you create incredible opportunities to reach new audiences and educate them on what your business offers. Hosted by Ben O'Dell, Director of Demand Generation at Exclaimer, hear from Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper, and Andy Davis, Director of Growth at Hotjar, as they discuss leveraging dark social to increase engagement and drive more conversions. This webinar will show you how to: - Understand dark social’s influence on the marketing funnel - Create content your audience will love to share - Measure the impact of dark social on marketing efforts