Name: ABM Strategies: How to Max Your Owned Channels
Start: 2023-05-03T15:00:00Z
End: 2023-05-03T15:00:59.000Z
Location: BrightTALK
Rating: 5

Watch Exclaimer webinars to see how you can turn your corporate email signatures into a powerful marketing channel. Then, learn best best practices for managing email signatures on a corporate level.

The AI marketing revolution is well underway. It’s allowing businesses to engage audiences in more impactful ways, and for marketers to achieve more with less effort and spend.

Hosted by Ailsa Bates, Exclaimer’s Director of Content & Brand, hear from Megan Boshuyzen, Senior Email Developer at Sinch Email and Ottavio (Tav) Dattolo, Senior Global Demand Generation Manager at Drift, as they discuss how AI can empower marketers to work smarter, improve efficiencies, and reduce costs.   

 This webinar will show you: 
 
• How AI is being used across diverse marketing channels  
• How leveraging the power of AI can streamline your workload
• Why AI won’t ever replace human marketers

The AI Revolution: Empowering Marketers to Work Smarter

Email continues to reign supreme in digital communication. It’s still one of the best channels for connecting with audiences and engaging them on a personal level.

In the third part of our series on driving efficient growth, Kelly Haggard, VP of Channel Innovation and Optimization at Synchony, Joy Milkowski, Founder of Access Marketing Company, and Victoria Winter, Managing Director at AP&C will discuss why email is crucial to omnichannel marketing efforts and what the best tactics are for fully leveraging this channel.

This webinar will show you:

• What’s behind email’s remarkable staying power
• Why email integrates seamlessly with other marketing strategies
• How to best use email to deliver targeted content and boost sales

Driving Growth in 2023: Why Email Continues to Dominate in an Omnichannel World

Join Exclaimer and Microsoft to learn why you should be using cloud-based applications to enable your business growth. 

In a remote-first world, if your business isn’t cloud-first, then it’s getting left behind. 
 
Exclaimer Signature Management Cloud built on Microsoft Azure offers a modern way to allow IT and non-IT departments to work seamlessly together to take control of their organization’s corporate signatures, helping to support business growth and data security.  

Hosted by Robert Gavin, SVP of Growth at Exclaimer, with guest speakers Matt Hodge, Senior Director of IT at Exclaimer and James Marshall, UK SMB Azure Lead at Microsoft; they’ll discuss why to move your email signatures to the cloud, and the steps involved.

Exclaimer & Microsoft: Supporting Business Growth in a Remote-First World

The fast-paced, competitive tech industry leaves IT professionals especially vulnerable to workplace stress. In fact, 58% of tech workers experience burnout at some point.  

For Stress Awareness Month, Exclaimer has partnered with International Wellbeing Insights to share advice on how to manage your stress levels. 

Hear from Neil Shah, Founder of International Wellbeing Insights, and Nick Cavalancia, 4-Time Microsoft MVP & CEO of Conversational Geek, as they discuss how to manage workplace stress and avoid burnout. 

 This webinar will:

• Highlight the key challenges IT professionals face
• Help you understand and recognize stress signs and symptoms
• Teach you how to prioritize your wellbeing and action good practice

Stress In Tech: How to Excel Under Pressure

92% of consumers say they trust word-of-mouth or recommendations over other advertising. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. So how do you tap into the power of dark social to create genuine demand in a way potential buyers will notice?

By fully embracing dark social as part of your marketing mix, you create incredible opportunities to reach new audiences and educate them on what your business offers.

Hosted by Ben O'Dell, Director of Demand Generation at Exclaimer, hear from Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper, and Andy Davis, Director of Growth at Hotjar, as they discuss leveraging dark social to increase engagement and drive more conversions.

This webinar will show you how to: 
- Understand dark social’s influence on the marketing funnel 
- Create content your audience will love to share 
- Measure the impact of dark social on marketing efforts

Dark Social: Your Secret Marketing Engagement Opportunity

Marketers are working harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming more challenging.  

Targeting and personalization have become more challenging as privacy concerns take center stage. And budgets must keep up with ever-growing media spends, meaning doing much more with less. 

In this session, Carol Howley, CMO at Exclaimer, and Ailsa Bates, Director of Content and Brand at Exclaimer, explores how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships. 

Carol and Ailsa will discuss: 

- Creating a strategy to write your B2B success story 
- Why the best-kept marketing secret is engagement 
- How business email is an untapped opportunity for personalization and engagement

Personalization: How to Build Engagement in an Impersonal World

With economic conditions impacting organizations worldwide, IT professionals still have big opportunities to modernize business operations without breaking the bank.

In the second part of our series on how to drive efficient growth in 2023, Christian Buckley, Microsoft Regional Director, and M365 Apps & Services MVP, and Jonathan Bartlett, Chief Product Officer at Exclaimer, will discuss how to create opportunities for improving IT processes and driving efficiencies during an economic downturn.

Learn how: 
- Microsoft is helping customers accelerate efficient growth  
- Tech leaders can support IT teams through economic uncertainty 
- Exclaimer increases IT resilience and productivity

Driving Growth in 2023: How IT Professionals Can Do More With Less

The economic downturn has impacted all types of companies. With budgets feeling the pinch, marketers can do more with less without impacting their bottom line. Learn what leading CMOs are doing with their marketing budgets and how you can apply these strategies to your own business.

Hosted by Carol Howley, CMO at Exclaimer, hear from Dustin Zaloom, Vice President at Insight Partners, and Matt Heinz, Founder/President at Heinz Marketing Inc, as they discuss moving to sustainable and efficient growth and getting more from your marketing budget.

They’ll discuss unique approaches for shifting your marketing budget to focus on long-term strategies over short-term wins, testing multiple tactics to hit your goals, and prioritizing your existing customers.  

During this webinar, you’ll learn how to:

• Optimize your marketing budget spend
• Maximize your owned and earned channels
• Get more from your current customer base

Driving Growth in 2023: How to Make Your Marketing Budget Do More

With the new look Exclaimer, email signature management is now easier than ever before. Not only do you get the best email signature solution on the market, but we also now offer a range of new, innovative products that let you take your email signatures to the next level.

Join Scott Rulton, Product Owner and James Wayne, Product Marketing Manager, in this Exclaimer webinar aimed at IT professionals.

• See how you can gain insights into how Exclaimer is deployed across your organization's emails with new analytics dashboards.
• Discover new features such as the User Details Editor, which allows users to update specific contact details.
• Explore the new Power Ups and features that increase your return and improve the case for your marketing team to have direct ownership of email signature management.

Enhance Your Email Signature Management

Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Signature Management Cloud with this exclusive webinar from Exclaimer. 

In the second part of our series on migrating to Exclaimer Signature Management Cloud, James Wayne, Product Marketing Manager, will guide you through the process of migrating from our on-premises email signature solutions to our cutting-edge cloud solution. 

He will show you how this is actually a very simple process whether you have made the move to Office 365 (Microsoft 365) or not, as well as showcase all the business benefits of doing so. 

This webinar will showcase: 

• The available resources available to aid in your evaluation of Exclaimer Signature Management Cloud
• How to get started with a trial of Exclaimer Signature Management Cloud
• Step-by-step instructions for navigating through your proof of concept
• Top tips for getting the most out of Exclaimer Signature Management Cloud and taking advantage of all of the new features available to you
• What help and assistance Exclaimer will provide during and after migration

How to Migrate to Exclaimer Signature Management Cloud

Did you know that with Exclaimer, you can do so much more with email signatures than just centrally control them? In fact, with Exclaimer's new product portfolio, you can make your email signatures more engaging, drive greater efficiency throughout your organization, and create a brand-new revenue stream.

Join James Wayne, Product Marketing Manager as he showcases what you can now do with Exclaimer's new suite of email signature solutions.

• Find out how to create exceptional email signature marketing campaigns with features such as multiple promotional banners, advanced scheduling, and so much more.
• Explore the success of your campaigns with cutting-edge analytics dashboards that show you real-time metrics.
• Have a look at new Exclaimer Power Ups to drive customer satisfaction, improve Net Promoter Scores (NPS), and book calendar appointments.
• Learn about the unique Exclaimer Signature Equivalent Advertising Value™ metric to get a constant understanding of your return on investment.
• See examples of exciting and inspiring email signature templates using the new options available to you.

Optimizing Email Signatures as a Digital Marketing Channel

Join Exclaimer Product Marketing James Wayne as he explores the inherent value in switching from an older on-premises Exclaimer solution to Exclaimer Signature Management Cloud.

Watch this short webinar, perfect for any on-prem Exclaimer customer, which will cover the following topics:

• Find out how Exclaimer Signature Management Cloud makes email signature management easier than ever
• Learn how the new user interface has transformed how email signatures are controlled
• Explore how other organizations use Exclaimer Signature Management Cloud’s new features and integrations to improve their corporate email signature and attain better ROI
• Check out how non-IT teams can take full control of your organization’s email signatures
• See how Exclaimer Signature Management Cloud is perfect for companies thinking about moving to Microsoft 365 or a hybrid setup in the future and how their email signature strategy will always remain futureproofed

Why Migrate to Exclaimer Signature Management Cloud?

Exclaimer is now on a mission to fundamentally redefine what email signatures can do for an organization, beyond simple design and control. We’ve refined how we look, what our business mission is, and what we stand for as a company.

The end of an email is the perfect space for inviting people to a product demonstration, asking for customer feedback, scheduling appointments, promoting your latest special offer, and so much more.

Join Maria Dahlqvist Canton, Global Head of Marketing, and James Wayne, Product Marketing Manager, as they:

• Introduce the new Exclaimer brand and company positioning
• Discuss why Exclaimer is on a mission to turn the end of every email into a valuable new beginning
• Showcase the new Exclaimer product portfolio and how each new solution enhances the value of an organization's email signatures

Turning the End of Emails into New Beginnings

Email signature updates for IT professionals are very time-consuming and tedious to do. They have a huge impact on an IT department's time and managing them comes with many challenges. 

Signatures stacking at the bottom of an email chain, incomplete contact details, broken imagery; these issues have plagued IT departments for many years.

And what makes the whole task of email signature management even worse is that if you make just one mistake, you have to start the whole process all over again. 

In this educational webinar on email signature management, Exclaimer will look at:

• Why the IT team is always the department that must deal with email signature updates 
• How IT departments typically go about controlling email signatures for all users
• The main issues IT professionals must deal with when manually managing email signatures at a corporate level
• How the use of centralized email signature management solutions are designed to relieve the pressure on IT teams just like other third-party tools and apps

Email Signature Management: Why Does IT Have To Do It?

Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Cloud with this exclusive webinar from Exclaimer. 

In the second part of our series on migrating to Exclaimer Cloud, James Wayne, Exclaimer's solution expert, will guide you through the process of migrating from our on-premises email signature solutions to our cutting-edge cloud solution. He will show you how this is actually a very simple process whether you have made the move to Office 365 (Microsoft 365) or not, as well as showcase all the business benefits of doing so. 

This webinar will showcase: 

· The available resources available to aid in your evaluation of Exclaimer Cloud
· How to get started with a trial of Exclaimer Cloud
· Step-by-step instructions for navigating through your proof of concept
· Top tips for getting the most out of Exclaimer Cloud and taking advantage of all of the new features available to you
· What help and assistance Exclaimer will provide during and after migration

Migration to Exclaimer Cloud: Making the Process Simple

One of the main holdovers from the early days of email is the use of legal disclaimers. It’s not the most thrilling part of business, but the email disclaimer is seen to be a matter of lawful and safe operation for many organizations.

But does it make sense to still be using email disclaimers in 2020? Are they still necessary? 

In this webinar, we will take a look at:

• The reasons companies use email disclaimers for legal compliance
• Key legislation and laws that require the use of disclaimers
• How to add email disclaimers to a signature block and best practices

Email Disclaimers: Do They Still Matter?

Delivering personalized customer experiences is essential for efficient business growth. That’s why Account-Based Marketing (ABM) is one of the most effective strategies for delivering personalized content to your target accounts. In fact, 87% of marketers say that ABM outperforms other marketing investments.  

Hear from guests Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels. 

This webinar will show you how to: 

- Align with your sales team to target high-value accounts 
- Select relevant channels and content to engage prospects throughout the buying journey 
- Choose KPIs and track the success of your campaigns

ABM Strategies: How to Max Your Owned Channels

Account Based Marketing

Marketing

Marketing and Sales Alignment

Lead Generation

Demand Generation

Marketing and Sales Metrics

B2B Marketing

Personalization

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

ABM Strategies: How to Max Your Owned Channels

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