ABM Strategies: How to Max Your Owned Channels

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Presented by

Justin Keller, Vice President of Revenue Marketing at Drift | Dan Cafiero, Senior Program Manager (ABM), Seagate Technology

About this talk

Delivering personalized customer experiences is essential for efficient business growth. That’s why Account-Based Marketing (ABM) is one of the most effective strategies for delivering personalized content to your target accounts. In fact, 87% of marketers say that ABM outperforms other marketing investments. Hear from guests Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels. This webinar will show you how to: - Align with your sales team to target high-value accounts - Select relevant channels and content to engage prospects throughout the buying journey - Choose KPIs and track the success of your campaigns
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