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8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth

After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

About the speakers:

Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

Philippe Ruttens – B2B ROI Marketing Coach

Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
Recorded Oct 9 2019 48 mins
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Philippe Ruttens and Michael Humblet
Presentation preview: 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth

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  • 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth Recorded: Oct 9 2019 48 mins
    Philippe Ruttens and Michael Humblet
    After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

    In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

    About the speakers:

    Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

    Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

    Philippe Ruttens – B2B ROI Marketing Coach

    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • FROM STORIES to ROI: 10 steps for transforming your customer insights Recorded: Sep 18 2019 46 mins
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach
    Do you think your CEO really cares about how creative your latest storytelling campaign was?

    Of course, content, stories and brand experience are the foundation of B2B marketing to generate customer trust as, even with data and marketing automation, we still play on a human-to-human, P2P field.

    However a more structured approach is required to engage your seven communities optimally through insights-based storytelling. This requires “pain point-based” stories while delivering maximum ROI at every step of the buyer journey, 90% of which is measurable.

    Philippe will explain 10 practical steps as core principles for optimising your storytelling impact with a required ROI and REVENUE focus, accompanied by examples of dashboard/benchmarks, including:

    · How to start from a solid data and insights foundation
    · Develop a list of key questions on your stakeholders’ mind
    · Which KPIs to use as priority for your content, campaigns and channels

    Not only are insights and ROI key components of your storytelling strategy but also the visualisation of your data into stories. The DATYLON framework and examples will also explain further how the way you communicate your data and stories to your stakeholders is key in WOW-ing your audiences, from customers to CEO.

    This webinar is a summary taken from Philippe’s full “STOROI” approach to make your marketing team a success in the 2020s. READ MORE on “The CMO is dead, long live the chief STOROI o

    BiOGRAPHY
    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing Recorded: Aug 14 2019 49 mins
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach
    2020: The CMO is dead. Long live the Chief STOROI Officer !

    B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.

    Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?

    From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.

    In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.

    Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !

    We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!

    About Philippe Ruttens

    Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
  • Transforming teams to a Revenue Marketing Centre of Excellence: 10 key tips Recorded: Jun 19 2019 61 mins
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach
    B2B marketing used to be simple, now we live in a post-big data world, surrounded by information, reports and dashboards. Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing models... but few have been able to use and optimise data analysis at the right level yet. From personas & pain points to channels & content, you will learn the key steps, tools and tips to save your and team’s career by becoming a more data- and ROI-based marketing growth engine.

    CMOs and their teams can then face the ultimate battle with the CEO of proving their value, strategy, campaigns and measuring their efforts ROI at best. Transforming from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to WOW your internal & external stakeholder. Focusing on the 20-80 in terms of campaigns and operation is vital to make it beyond 2020. We will shortlist the main phases, KPIs and tactics to increase acquisition, retention, engagement, revenue or referral, to ensure that your ingredients will become a recipe for success. Key issues for the marketing teams usually reside in (1)the lack of commercial focus strategy-wise, (2) unreliable data, (3) wrong KPIs focus, but also (4) mis-use of tools, (5) lack of human analysis skills/process and (6) mismanaged expectations with sales and board


    Speaker Biography:
    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager skills and operational expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster.
    www.ruttens.com
The School of ROI
The School of ROI

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  • Live at: Oct 9 2019 1:00 pm
  • Presented by: Philippe Ruttens and Michael Humblet
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