Maximizing Promotional Effectiveness With True Net Cost Analysis

Presented by

Jin Ro, Chief Analytics Officer, PRGX

About this talk

Retailers are being truly challenged in 2020. Even if overall sales have gone up for some sectors, such as grocery, the traditional complexities of tracking the success of rebates, promotions and sales on top of the COVID-19 global pandemic challenges make it hard for retailers to know which promotions, categories or vendors are profitable. This webinar will look at how increased sales can mask other problems for retailers and how to identify weak promotional areas and inefficiencies that can be addressed to maximize overall margin improvement. Attendees will also understand some of the data science techniques used to investigate the funding and costs of categories to narrow down the highest performing vendor promotions.
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PRGX helps companies spot value in their source-to-pay processes that other sophisticated solutions didn’t get to before. Having identified more than 300 common points of leakage, we help companies reach wider, dig deeper, and act faster to get more value out of their source-to-pay data. We pioneered this industry nearly 50 years ago, and today we help clients in more than 30 countries take back $1.2 billion in annual cash flow. It’s why 75% of top global retailers and a third of the largest companies in the Fortune 500 rely on us. For additional information on PRGX, please visit www.prgx.com.