Looking From The Outside In: Relating Customer Journeys with Internal Processes

Presented by

Tommy Quinn

About this talk

Jackson’s Business Process Engineering team is working to empower their colleagues—they want every process owner to pursue goals that move the needle in the company’s strategic direction. In this session, you will discover Jackson National’s outside-in approach, and learn: -The benefits of linking each level of operations in a clear and visible way, from the customer journey to the business process -How to set and monitor key metrics at each level, to measure operational success -Tips and tricks for ‘closing the gap’ between customer experience and business processes
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