Reducing Friction in a Global Pandemic with Hubspot

Presented by

Yamini Rangan, Chief Customer Officer for HubSpot

About this talk

“A lot of companies say, ‘Hey, one of the core initiatives for this year is being customer focused.’ Then what happens next year? What happens the year after that?” Yamini Rangan is HubSpot’s Chief Customer Officer, bringing together marketing, sales, customer success and the operations behind them to deliver delightful experiences for customers. Part of her role is to remove the friction between customer expectations and how HubSpot works — and that means direct feedback is best. Join Yamini to discover how values can be a competitive differentiator, why seeking to understand is better than seeking to be understood, the benefits of a “customer-in” vs. a “function-out” approach to strategy, and why she is a fan of round tables … sorry, roundtables.

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