Differentiating Your Product Offer in Today’s Experience Economy

The way people buy is changing. In response to customer demand for better experiences, both B2C and B2B enterprises are seeking ways to differentiate their buying experience. The rise of the Experience Economy has foretold this shift, and enterprises need to understand the new psychology of buyers and anticipate what they expect. Make sure your team is ready to succeed in this brave new experience-based world of buying and selling! Join this new webinar from Akeneo and special guest B. Joseph Pine II, internationally acclaimed author, speaker, management advisor, and co-author of “The Experience Economy: Competing for Customer Time, Attention, and Money,” taking place on Feb 19th. We’ll examine how the buyer mindset has changed, consider the effects of these changes on delivering great experiences for your customers, and explore the ways we see how contextualized product information plays a critical role in the customer experience.