Why PIM is Foundational to Composable Commerce

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Presented by

Ali Hanyaloglu, Senior Director of Product Marketing, Akeneo & Marc Infield, EVP Technology, Bounteous

About this talk

The retail environment is in the process of a dramatic change. Key among these challenges is channel expansion, doing everything possible to reach customers where they are buying. For some, their legacy ecommerce platforms can’t keep up with new digital commerce demands. With new demands, come newer roadblocks for: -Enabling agility and flexibility that brands and retailers require -Meeting and resolving growth challenges of today -“Future proofing” commerce platforms for tomorrow Don’t just maintain your customer reach, evolve: At this very moment, world-class brands and retailers are gaining greater control over the experiences they provide while supporting the ever-evolving needs of fickle shoppers through composable commerce. Composable architectures allow businesses to deliver omnichannel commerce, allowing retailers to sell irrespective of where and how shoppers wish to discover, browse and buy products. PIM is a keystone technology for the successful migration to composable commerce architectures. Join our discussion to find out how your peers are changing the face of retail through PIM, and how it is foundational to the successful adoption of composable commerce.

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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.