Name: Activate Your Brand Experience Across Channels
Start: 2023-01-10T16:00:00Z
End: 2023-01-10T16:00:19.000Z
Location: BrightTALK
Rating: 4

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Beyond the Return Policy: Innovative Strategies to Decrease Return Receipts and Increase Revenue

In 2023, the U.S. retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, but they also affect the customer experience and the environment. While some businesses have begun implementing strict returns policies, data has shown that these efforts can actually be counterproductive for brands.  

What if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share:

Practical ways to decrease returns, while optimizing the customer journey;
Actionable strategies from brands, like Havaianas and City Furniture; and
Tips for driving sales (and revenue) upward.

The Secret to Reducing Returns

C-Suite leaders today need to navigate the realm of environmentally sustainable production and products. Learn firsthand from industry experts Julien Baraban from Pilot and Vidar Trojenborg from Asket as they share their insights on leveraging Akeneo to develop projects that not only drive profitability but also foster environmental sustainability.

Key Insights:
- Gain mastery in the art of long-term planning, balancing present needs with future sustainability goals.
- Discover how integrating sustainability initiatives into your business strategy sets you apart from competitors in today's landscape.
- Explore the significance of automating product information dissemination to streamline operations and enhance sustainability efforts.

Managing Sustainability with Profitability

In 2023, the US retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, they also affect the customer experience and the environment. Some businesses have begun implementing strict returns policies, but data has shown that these can actually be counterproductive for brands.

But what if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share actionable insights brands like Havaianas and City Furniture have used that retailers can leverage to minimize returns and instead, increase sales.

Don’t get stuck holding the bag (with the return receipts) in 2024. Learn practical ways to decrease returns, while also optimizing the customer journey and driving sales upward.

Beyond Returns: Innovative Strategies to Decrease Returns & Increase Revenue

Webinar diving into the 2024 Top Retail Trends with experts: 
- Ian Jandal, Editor-in-Chief, Internet Retailing
- Martin Shaw, Research Director, RetailX
- Angus Hayman, Senior Strategist, Akeneo
- Geoffroy [Surname], Regional Sales Manager, Avalara

UK Top 500 Retail Trends of 2024

Scopri come l'implementazione di una strategia di Esperienza Prodotto possa aiutarti a vendere meglio, più velocemente e ovunque, guarda la sessione con il Gruppo Teddy (Azienda italiana di moda con quattro brand venduti attraverso il mondo) che ti svelerà tutti i segreti dell'implementazione di questa strategia e i vantaggi aziendali osservati.

Akeneo e Gruppo Teddy: Investire in una strategia PX per migliorare la CX.

VandB a mis en place Akeneo PIM pour servir sa stratégie omnicanale lors du projet de refonte de son e-commerce B2B et B2C.Vous découvrirez lors de cette session :
- Comment VandB a accéléré sur le e-commerce pour palier à la crise sanitaire.
- Quelles ont été les motivations de la marque en termes de choix de plateformes technologiques.
- Quel est le rôle d’Emakina dans le déploiement de la stratégie omnicanale de l’enseigne.

Stratégie omnicanale : Les clés de succès de VandB

In this exclusive webinar hosted by Akeneo's Kristin Naragon with Guest Speakers, Brendan Witcher from Forrester Research, Francois Silvain, Digital CTO at Havaianas International, and Jesse Creange, CEO at Unifai, an Akeneo Company you will:

-Gain valuable insights into harnessing AI to improve the employee, product, and customer experience, with practical applications that you can use today to future-proof for tomorrow.

-Cut through the noise surrounding generative AI and focus on tangible strategies such as accelerating content creation and automating manual tasks that can be executed today using AI technologies like ChatGPT.

-Discover the significance of being prepared and proactive in understanding what product experiences should look like as consumer expectations continue to shift towards self-service experiences fueled by AI.

Enhancing Employee, Product, and Customer Experiences through AI Integration

Diving into the customer case study of ASSA ABLOY looking at 5 strategies for B2B growth with Dave Lovatt from Akeneo, Matt Caffery from Assa Abloy, Sam Paltreyman from commercetools and Vincent van Hellemondt from ValTech.

5 Strategies for B2B Growth

Ecommerce World Review, Launching the Global Luxury Report of 2024 with Emily Stead, Enterprise PIM Account Manager at Akeneo, and Paul Skeldon, Editor at RetailX. 
Sponsore by Akeneo, RetailX, Internet Retailing, Delivery X, and Channel X.

Launching the Global Luxury Report 2024

Technologies like AI, VR (virtual reality) and social commerce are beginning to reshape the digital customer experience and consumer behaviors and expectations. This session will explore these technologies’ impact and how you can leverage them to create exceptional digital customer and product experiences. 

Participants will:
-Explore real-life case studies showcasing how businesses have effectively utilized AI technology to craft impactful customer experiences
-Gain practical strategies for utilizing AI tools to propel business growth
-Learn how to position their brand as a leader in the continually evolving retail industry

Navigate the Future of Digital Customer Experiences

Scopri come le tecnologie dell’IA, gli strumenti ChatGPT e Supplier Data Manager, possono accelerare il lancio di prodotti sul mercato e supportare una moltitudine di compiti in diverse aree aziendali per aiutare l'impresa a essere più competitiva.
In questa sessione, esploreremo le migliori pratiche, casi d’uso reali dell'integrazione dell'IA generativa nell'impresa.

IA Generativa: Il nuovo super potere per la tua azienda

Lors d'une des sessions les plus populaires de notre événement Unlock Paris 2023, nous avons dévoilé sur scène aux côtés de François Silvain, CTO International de Havaianas, certaines des nouvelles fonctionnalités d'Akeneo Product Cloud. Retrouvez tout ce que vous devez savoir sur Activation for Retail, notre nouvelle application Shopify, les capacités d'IA, et plus encore.

Vendre sur Amazon : Akeneo Product Cloud et Activation for Retail

Addressing the Biggest C-Suite Challenge: Managing Sustainability with Profitability: C-Suite leaders must plan for production and products that are more environmentally sustainable than ever before. Learn how key players in different areas leverage Akeneo to develop profitable projects that give both economic and non-economic benefits.

Addressing the Biggest C-Suite Challenge

Unisciti a noi il 21 Febbraio alle 11:30 per una sessione esclusiva con Noemi Greco, esperta di GenAI presso Google Cloud, Alessandro Riva, il nostro Head of Sales per l'Italia, e Lorenzo Carbone, il nostro Solution Engineer. Ti mostreranno come la soluzione PIM di Akeneo, abbinata all'IA, possa:
- Migliorare le operazioni quotidiane 
- Accelerare la produttività
- Ridurre i tempi di commercializzazione
- Aprire nuove prospettive per la tua azienda

Gen AI per la tua strategia commerciale

The experience marketplace is competitive and brands that are able to create live, virtual and hybrid experiences across channels are those that are most likely to meet every customer where they are. In addition, capturing the data from these experiences is vital to serve and target your audiences effectively. Join this session with our customer TaylorMade Golf to learn about:
-Engaging consumers in the field in with experiences across your touchpoints
-Using technology to centralize experiential marketing and connect your brand activations
-Capturing data in a secure way that provides a safe, user-friendly platform

Activate Your Brand Experience Across Channels

product information management

product experience management

Customer Experience

Ecommerce

product activation

Omnichannel

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

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Activate Your Brand Experience Across Channels

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