Activate Your Brand Experience Across Channels

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Presented by

Adam Beatty, Community Evangelist, Akeneo, Hani Yassin, Global GM / eCommerce Executive, TaylorMade Golf

About this talk

The experience marketplace is competitive and brands that are able to create live, virtual and hybrid experiences across channels are those that are most likely to meet every customer where they are. In addition, capturing the data from these experiences is vital to serve and target your audiences effectively. Join this session with our customer TaylorMade Golf to learn about: -Engaging consumers in the field in with experiences across your touchpoints -Using technology to centralize experiential marketing and connect your brand activations -Capturing data in a secure way that provides a safe, user-friendly platform

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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.