Name: What is the First Step to Omnichannel CX and Digital Commerce Domination?
Start: 2023-01-30T13:48:00Z
End: 2023-01-30T14:21:24.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Getting product information accurate, complete, and compelling will determine success, no matter the channel or eCommerce platform that we use today or in the future. Composable and headless commerce architectures are made up of best-of-breed applications that excel at a given task, orchestrated by APIs and cloud infrastructure. Join us for this live chat on why your product information needs to be structured and consistent to be handled by these applications according to the channel or experience on the front-end.

Composable Commerce 101: Breakdown, Benefits & Its Impact on PIM

Shoppers today are omnichannel by nature. A bad product experience on one channel can quickly lead to a lost customer. Join us for this roundtable to ensure that you are delivering consistently exceptional omnichannel product experiences with highly integrated technology that activates your product story across any owned, unowned, and marketing channels.

Talk PIM to Me: Activate Your Product Story on Any Channel

You might not own them, but 3rd party marketplaces are here to stay. And your customers expect the product experience there to be consistent with your own online store, in-store, customer service, or print experience. So what are you doing to make sure you’re the one setting the product experience benchmark? In an omnichannel era, you need to be omnipresent to sell more products to more customers in more places. Join us for this roundtable discussion with Ventana, Akeneo, and Americaneagle.com on how you can unlock omnichannel growth.

How to Build a Consistent Product Experience to Boost Omnichannel Growth

According to Akeneo’s B2C Survey, 66% of customers browsing for a product will stop buying from a brand due to a poor product experience or missing information—this points to the importance of modern product information management (PIM) software that makes information portable and easy to syndicate across channels. 

IDC backs up this claim by citing how effective PIM reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX) across DTC websites, social commerce platforms, mobile shopping applications, newsletter blasts, SMS alerts, and even print catalogs. 

So, how can you optimize your PIM and align it with an effective product experience (PX) strategy? 

Watch this webinar with Heather Hershey from IDC to find out, and to understand why a PX Strategy is the essential first step to omni-channel CX and digital commerce domination.

How to Deliver a Better Product Experience to Enhance Omnichannel CX

Talk PIM to Me: A Virtual Roundtable on Unlocking Omnichannel Growth

Product experience (PX) encompasses a customer’s entire journey with a product and is fundamental to delivering quality customer experience (CX). Product experience management (PXM) applies best-in-class product information management (PIM) tools and practices to an elevated organizational focus on PX. Prioritizing quality product data and effective PXM drives better CX and allows organizations to deepen their customer relationships, make decisions based on quality data, take better advantage of growth opportunities, and increase their market speed.

PXM Maturity for World Class Customer Experiences

The experience marketplace is competitive and brands that are able to create live, virtual and hybrid experiences across channels are those that are most likely to meet every customer where they are. In addition, capturing the data from these experiences is vital to serve and target your audiences effectively. Join this session with our customer TaylorMade Golf to learn about:
-Engaging consumers in the field in with experiences across your touchpoints
-Using technology to centralize experiential marketing and connect your brand activations
-Capturing data in a secure way that provides a safe, user-friendly platform

Activate Your Brand Experience Across Channels

The retail environment is in the process of a dramatic change. Key among these challenges is channel expansion, doing everything possible to reach customers where they are buying. For some, their legacy ecommerce platforms can’t keep up with new digital commerce demands.

With new demands, come newer roadblocks for:

-Enabling agility and flexibility that brands and retailers require
-Meeting and resolving growth challenges of today
-“Future proofing” commerce platforms for tomorrow

Don’t just maintain your customer reach, evolve: At this very moment, world-class brands and retailers are gaining greater control over the experiences they provide while supporting the ever-evolving needs of fickle shoppers through composable commerce. Composable architectures allow businesses to deliver omnichannel commerce, allowing retailers to sell irrespective of where and how shoppers wish to discover, browse and buy products. PIM is a keystone technology for the successful migration to composable commerce architectures.

Join our discussion to find out how your peers are changing the face of retail through PIM, and how it is foundational to the successful adoption of composable commerce.

Why PIM is Foundational to Composable Commerce

In the omnichannel age, compelling customer experiences are the difference between success and failure. Especially in highly saturated markets like Luxury and Beauty, where companies need to perfect their CX in order to even compete. But whilst the industry is keeping its eyes on the next trend, brands are missing out on crucial conversion driving factors in their content strategies. To create an emotionally resonant experience that turns shoppers into buyers, you need to first nail your product experience.

Join us for this webinar to learn how PIM and DAM together enable you to build a seamless omnichannel experience, underpinned by accurate, consistent and compelling product data that comes alive with rich media content.

Unlocking Growth in Beauty and Luxury

Do you ever wonder what product information matters most to your buyers? Are you curious about the potential return on investment of product experience management, the product information challenges faced by B2B businesses, or the keys to product experience excellence?

The new Akeneo B2B Survey 2020 has the answers! The survey reveals that PIM professionals say enriched product information helps convert more sales — and what’s more, that better product information allows them to charge more for the same product!

Discover more insights from our survey, including what roadblocks stand in the way of product information progress and tips on how to navigate around these obstacles. 

Check out this video to learn:
- Key product experience trends from around the globe
- The most significant product information challenges facing B2B organizations
- The top 5 best practices for a compelling product experience

Top 5 Best Practices from Global B2B PIM Survey

The future of commerce demands better product information.

Product information management (PIM) software is an essential tool for organizations looking to more effectively sell their products and services across the many channels where customers engage. But how do you evaluate what a PIM can really do for your business? What does a good scenario for adopting a PIM look like? And how do you select the best solution for your needs from all the available tools?

Watch this webinar from Akeneo with special guest Jordan Jewell, Research Manager, Digital Commerce, at IDC. We discuss why high-quality product information is crucial to better results from your commerce initiatives, what PIM can do to help, and tips and best practices for selecting the right technology.

What to Consider When Choosing a PIM

The way people buy is changing. In response to customer demand for better experiences, both B2C and B2B enterprises are seeking ways to differentiate their buying experience. The rise of the Experience Economy has foretold this shift, and enterprises need to understand the new psychology of buyers and anticipate what they expect.

Make sure your team is ready to succeed in this brave new experience-based world of buying and selling! Join this new webinar from Akeneo and special guest B. Joseph Pine II, internationally acclaimed author, speaker, management advisor, and co-author of “The Experience Economy: Competing for Customer Time, Attention, and Money,” taking place on Feb 19th. We’ll examine how the buyer mindset has changed, consider the effects of these changes on delivering great experiences for your customers, and explore the ways we see how contextualized product information plays a critical role in the customer experience.

Differentiating Your Product Offer in Today’s Experience Economy

As more millennials and digital natives grow into positions of B2B buying responsibility, the customer experience has taken on more and more attributes of B2C selling, including an emphasis on eCommerce and other emerging channels. This digital transformation is forcing teams to embrace new digitally enhanced selling motions for manufacturers, distributors and wholesalers – and a new view of product content.

Make sure your team is ready to succeed in this brave new B2B world with this new webinar from Akeneo and featured guest Allen Bonde, Vice President & Research Director at Forrester. We’ll examine the state of omnichannel commerce in the B2B space, review Forrester’s new B2B marketplace research, and see how consumer-style experiences are shaping the future of B2B relationships. We’ll also explore the ways we see PIM breaking out of its operational roots to play a broader role in experience delivery.

Join us and learn:
-Why digital channels like marketplaces are gaining traction with B2B buyers and sellers
-How sellers need to rethink their sales strategy in an omnichannel world
-How B2C sets the standard for B2B when it comes to choice, convenience, and overall customer experience
-What it takes to deliver compelling product experiences

Product Content And Intelligence Powers Modern B2B Commerce

Modern product information management (PIM) software makes product catalog information portable and easy to syndicate across channels, reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX). Source: IDC. Simply put, PIM is a foundation that the rest of your merchandizing and product marketing efforts can be built upon, whether you’re in one channel or all of them. It empowers enterprises to truly own the product presentation on DTC websites, social commerce platforms and social media, mobile shopping applications, first- or third-party marketplaces, newsletter blasts, SMS alerts, and even print catalogs. Watch this webinar with guest speaker from industry analyst firm IDC to understand why a PX Strategy is the Essential First Step to Omni-Channel CX and Digital Commerce Domination.

What is the First Step to Omnichannel CX and Digital Commerce Domination?

Customer Experience

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product information management

Omnichannel

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What is the First Step to Omnichannel CX and Digital Commerce Domination?

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