What is the First Step to Omnichannel CX and Digital Commerce Domination?
Kristin Naragon, Chief Strategy & Marketing Officer & Special Guest: Heather Hershey, Research Director, IDC
About this talk
Modern product information management (PIM) software makes product catalog information portable and easy to syndicate across channels, reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX). Source: IDC. Simply put, PIM is a foundation that the rest of your merchandizing and product marketing efforts can be built upon, whether you’re in one channel or all of them. It empowers enterprises to truly own the product presentation on DTC websites, social commerce platforms and social media, mobile shopping applications, first- or third-party marketplaces, newsletter blasts, SMS alerts, and even print catalogs. Watch this webinar with guest speaker from industry analyst firm IDC to understand why a PX Strategy is the Essential First Step to Omni-Channel CX and Digital Commerce Domination.
Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.…