Why a Product Experience Strategy Is Essential for Omnichannel CX

Presented by

Kristin Naragon, Chief Strategy & Marketing Officer & Special Guest: Heather Hershey, Research Director, IDC

About this talk

IDC explains that modern product information management (PIM) software makes product catalog information portable and easy to syndicate across channels, reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX). Simply put, PIM is a foundation on which you can build the rest of your merchandising and product marketing efforts, including product experience (PX). So, how can you create a PX strategy that not only improves CX but also satisfies users so you can maintain your pipeline? Watch this webinar with a guest speaker from IDC to understand why a PX strategy is the essential first step to omni-channel CX and digital commerce domination, and how to put one into action with Akeneo and IDC’s expertise.

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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.