The Secret to Reducing Returns

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Presented by

Kristin Naragon from Akeneo, Mark Steel from Google Cloud, and Juan Lopez from City Furniture

About this talk

Beyond the Return Policy: Innovative Strategies to Decrease Return Receipts and Increase Revenue In 2023, the U.S. retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, but they also affect the customer experience and the environment. While some businesses have begun implementing strict returns policies, data has shown that these efforts can actually be counterproductive for brands. What if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share: Practical ways to decrease returns, while optimizing the customer journey; Actionable strategies from brands, like Havaianas and City Furniture; and Tips for driving sales (and revenue) upward.
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.