Name: 5 Strategies to Future Proof Your Digital Commerce with Heather Hershey at IDC
Start: 2024-05-30T18:00:00Z
End: 2024-05-30T18:00:30.000Z
Location: BrightTALK
Rating: 5

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Discover how Grundfos, a global leading provider of water pumps, faced challenges managing fragmented data across 62 locations, resulting in inefficient workflows and difficulties in maintaining high-quality, up-to-date sales assets. With the support of Akeneo, Grundfos was able to centralize and clean up data, streamline operations, and achieve significant improvements in efficiency and standardization.

Key Takeaways:
Learn how Grundfos centralized data from 62 locations into one system, significantly improving data quality and streamlining work processes
Discover how a central system clarified workloads and processes at Grundfos, increasing team engagement and accountability, and fostering a more productive workforce
Understand how Grundfos utilized Akeneo's localization features to avoid duplicating assets for different markets, maintaining a consistent look and feel across all regions and easing the collection of translations
Explore how Grundfos integrated Akeneo with ProductsUp and PRIINT to optimize data ingestion, normalization, product categorization, and price book rendering, meeting the specific needs of various markets.

How Grundfos Unified Global Product Data Across 62 Sites with Akeneo

L’e-commerce sta entrando in una nuova fase di trasformazione significativa. I metodi tradizionali di ricerca e navigazione stanno lasciando il posto a sistemi intelligenti, in grado di comprendere e anticipare le reali intenzioni degli utenti, offrendo un livello di personalizzazione senza precedenti. In questa nuova fase, l’Intelligenza Artificiale non si limita a migliorare l’esperienza online: la sta ridefinendo. L’attenzione si sposta dalle categorie statiche e dalle parole chiave verso percorsi d’acquisto personalizzati, fondati sulla ricerca basata sull’intento (intent-based search) e su una comprensione più profonda dei comportamenti individuali.

Ripensare l’e-commerce nell’era dell’AI

L’e-commerce entre dans une nouvelle ère de transformation, portée par les avancées fulgurantes de l’intelligence artificielle. Les approches traditionnelles, basées sur des catégories figées et des mots-clés standard, cèdent progressivement la place à des systèmes intelligents capables de décrypter les véritables intentions des utilisateurs. Désormais, l’IA ne se contente plus d’optimiser l’expérience en ligne : elle en redéfinit les fondements. Grâce à une compréhension fine des comportements individuels, elle permet de créer des parcours d’achat fluides, contextualisés et hyper-personnalisés. La recherche devient intentionnelle, la navigation intuitive, et chaque interaction s’inscrit dans une logique prédictive centrée sur l’utilisateur. Cette révolution marque le passage d’un commerce numérique réactif à une expérience proactive, capable d’anticiper les besoins avant même qu’ils ne soient exprimés.

Repenser l’e-commerce à l’ère de l’IA

Join Akeneo, Valtech, and commercetools, together with Matt Caffery, Solutions Architect at Assa Abloy, for a dynamic webinar exploring five key strategies to drive B2B growth.

5 Strategies for B2B Growth

Discover how to streamline your omnichannel product experiences in 2025 with Akeneo, inspired by insights from Unlock London 2025.

Unlock 2025 - Simplifying Omnichannel Product Experiences with Akeneo

Face à un écosystème digital fragmenté et des processus manuels peu efficaces, Schmidt Groupe a engagé une transformation structurelle de sa gestion d'information produits et contenus multimédias. 
Grâce à l’intégration d’Akeneo et Bynder, le Groupe a réduit son time-to-market de 50%, centralisé 150000 assets et structuré la gouvernance des données sur l’ensemble de ses canaux. 
Découvrez en plus dans ce webinaire comment Schmidt Groupe optimise une diffusion omnicanale fluide à l’international, avec à la clé des résultats concrets et mesurables.

Comment Schmidt Groupe optimise ses contenus et ses données produits pour une distribution omnicanale internationale ?

eCommerce as we know it is on the verge of reinvention. Traditional methods of product discovery and navigation are being replaced by systems that understand and respond to customer intent, offering unprecedented levels of personalization. In this new era, AI isn’t just enhancing commerce; it’s redefining it, shifting the focus from static categories and keywords to dynamic, intent-driven shopping experiences tailored to each individual.

Unlearn eCommerce: Brace for AI

L'AI generativa sta rivoluzionando il settore del retail, offrendo nuove opportunità di crescita e vantaggio competitivo. Le aziende leader dell’e-commerce stanno adottando questa tecnologia per automatizzare la creazione di contenuti, ottimizzare le esperienze prodotto e migliorare la gestione dello stock. L'intelligenza artificiale consente una personalizzazione iper-rifinita e una gestione delle operazioni più efficiente, rafforzando l’engagement e la soddisfazione del cliente. In questo contesto, l’AI non è più un concetto futuristico, ma una realtà strategica che guida l’innovazione e l’espansione a livello globale. Scopri di più sugli insights avanzati forniti da Google Cloud e Akeneo.

L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce

Plongez au cœur du futur du commerce ! Cette session dévoilera comment Akeneo combine IA, données produits et activation omnicanale pour transformer vos insights en actions concrètes, et ainsi délivrer des expériences produits cohérentes, personnalisées et performantes sur tous les canaux.

L’IA au service de l’expérience produit : des insights clients à l’activation omnicanale

In this 45-minute session, we explore a powerful new feature introduced in Akeneo Product Cloud that integrates AI, customer data, and product data to help create product experiences tailored to your customers' needs. You’ll also discover new tools designed to:

Streamline go-to-market workflows

Improve cross-team collaboration

Enhance product experiences across all channels

Catch up on the latest updates, dive into real-world use cases, and learn how to apply these insights to elevate your own product experience strategy.

From Insights to Impact: The Future of Product Experiences with Akeneo

B2B buyer expectations are evolving, and wholesale distributors and manufacturers face increasing pressure to adapt to eCommerce demands while managing complex product data challenges. These demands will only continue to grow, as 87% of buyers will turn to competitors if they can’t find the information they need.

That’s why, in this webcast, we will explore the common concerns and critical trends reshaping B2B commerce, including the rise of omnichannel experiences;  the growing importance of product information management (PIM);  and how the right technology systems can streamline data, enhance customer experience and future-proof your business.

We will also unveil key findings from a recent survey of 650 B2B professionals across the U.S., UK, France and Germany, and share insight into how those organizations are tackling some of the biggest challenges in today’s market.
By the end, you’ll better understand how to identify effective strategies to:

-Embrace digital transformation to streamline operations, improve customer experiences, and drive revenue growth.
-Overcome the hurdles of inconsistent product data, regulatory compliance, and shifting customer expectations

Join us to learn how to navigate these challenges and develop a resilient, data-driven strategy that will prepare your organization for the future of B2B eCommerce.

Future Proof Your Business: Adapting to Emerging B2B Trends

Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage customer reviews and search terms to shape product records that align with actual consumer needs and preferences, translating into authentic product experiences. Expect real-world examples, actionable strategies, and inspiring success stories that will leave you ready to revolutionize your product experience strategy. Don't miss this chance to scoop up an actionable idea that will create a community of engaged, loyal customers who feel heard and valued while simultaneously increasing sales and reducing returns.

AI: Your customers are talking, are you listening?

Au programme de ce webinar, vous découvrirez : 

– Les enjeux à l’origine de ce projet de transformation digitale ;
– Comment le PIM optimise aujourd’hui la gestion des contenus produits ;
– Pourquoi et comment le DAM s’intègre dans un écosystème digital complexe ;
– Les défis liés à la conduite du changement et à l’adhésion des équipes internes ;
– Une vision d’avenir axée sur l’automatisation et la centralisation des contenus.

Quand PIM et DAM s'allient pour une gestion des contenus nouvelle génération

The cost of acquiring new customers in today’s digital commerce environment is very expensive. Factors such as the growing number of sales channels, dynamic regulatory changes, and fluctuating market conditions only add to the complexity and expense of customer acquisition - and the likelihood that costs will continue to increase. 

So what can businesses do to strengthen their digital commerce against future market uncertainties?

Join Heather Hersey from IDC to learn 5 strategies that both B2C and B2B enterprises can implement to build resilient digital commerce operations, despite the backdrop of market challenges. 

Register now to watch this webinar live on May 30th, 2024, at 2pm EST. This webinar is an invaluable opportunity for business leaders, digital marketers, and commerce strategists seeking actionable insights and practical solutions to navigate the challenges of modern digital commerce.

5 Strategies to Future Proof Your Digital Commerce with Heather Hershey at IDC

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5 Strategies to Future Proof Your Digital Commerce with Heather Hershey at IDC

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