Beyond Returns: Innovative Strategies to Decrease Returns & Increase Revenue

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Presented by

Ashley Nowak, Technology Partner Manager, Akeneo, Nicole Silberstein, E-commerce Editor, Retail Touchpoints

About this talk

In 2023, the retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, they also affect the customer experience and the environment. Some businesses have begun implementing strict returns policies, but data has shown that these can actually be counterproductive for brands. But what if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share actionable insights brands like Havaianas and City Furniture have used that retailers can leverage to minimize returns and instead, increase sales. Don’t get stuck holding the bag (with the return receipts) in 2024. Learn practical ways to decrease returns, while also optimizing the customer journey and driving sales upward.
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.