Although the California Privacy Rights Act of 2020 (CPRA) will not go into full effect until January 1, 2023, businesses are expected to start complying with the law’s obligations for gathering and maintaining consumer personal information as early as 1, 2022.
Meanwhile, there’s countless questions that have been raised since voter approval of Prop. 24 that the California Attorney General is actively drafting regulations to interpret and clarify. For instance, what defines sensitive personal information? What about cross-context behavioral advertising? Where do I have to search when a consumer requests their personal information?
In this interactive webinar, we’ll take a look at the obligations of this new law and how it expands on the wide-ranging consumer rights created by the CCPA. We’ll also answer your questions, live, and offer insight into immediate steps your organization should take in advance of the enforceable compliance deadline slated for January 1, 2023.
Takeaways include:
• A summary of new consumer rights and business obligations under the law
• Immediate priorities for your information security program
• An understanding of the “opt-in” vs. “opt-out” rules for collecting, selling, and sharing personal information